William Rogers

William Rogers supports the Program Support Center Acquisition Management Service within the Office of the Assistant Secretary for Administration, where he plays a critical role in executing complex procurement actions that enable the Department of Health and Human Services’ scientific and operational missions. He specializes in acquiring advanced technical services, particularly in the domain of motion picture and video production, ensuring that high-quality visual content and multimedia solutions are delivered to support public health communication, biomedical research dissemination, and administrative outreach. His acquisitions are strategically aligned with modernizing health infrastructure through digital media tools, training materials, and data visualization platforms essential to federal health initiatives. Rogers maintains a primary working relationship with Science Applications International Corporation and SARA Software Systems LLC, both of which provide specialized technical and multimedia development services. His contracting patterns reflect a preference for established, high-capacity contractors with proven expertise in delivering scalable, compliant digital content solutions. These partnerships are characterized by long-term, performance-based task order engagements under indefinite-delivery/indefinite-quantity (IDIQ) vehicles, emphasizing quality control, cybersecurity compliance, and timely delivery of mission-critical visual assets. Rogers’ procurement activity is entirely non-set-aside, with 100% of contracts awarded without socioeconomic preferences such as 8(a), HUBZone, or SDVOSB designations. This reflects a strategic focus on technical capability and mission readiness over socioeconomic targeting, prioritizing vendor expertise and past performance in highly specialized domains. While small business participation is not formally incentivized in his portfolio, all awards are competitively solicited and awarded under full and open competition. His primary NAICS classification is 512110 (Motion Picture and Video Production), indicating deep specialization in procuring cinematic, animated, and interactive media solutions. He routinely acquires services including scientific visualization, health education videos, animated simulations for clinical training, and digital storytelling tools tailored for public health campaigns, demonstrating expertise in leveraging media technology to advance federal health communication objectives.