PACE-OCTA Marketing & Customer Engagement, a unit of the Orange County Transportation Authority in Orange, California, is dedicated to enhancing public transit ridership and customer experience through strategic communications and visual storytelling. Its core mission centers on designing and deploying targeted marketing campaigns and safety-focused multimedia content to promote OC Bus and OC Streetcar services, foster public trust, and encourage modal shift toward sustainable transportation.
PACE-OCTA Marketing & Customer Engagement is a government agency with procurement activity across contracts, awards, and contractors. It currently has 5 open contract opportunities.
Spending trends, top contractors, industry breakdown, and recent contract activity.
AI Mission Profile
PACE-OCTA Marketing & Customer Engagement, a unit of the Orange County Transportation Authority in Orange, California, is dedicated to enhancing public transit ridership and customer experience through strategic communications and visual storytelling. Its core mission centers on designing and deploy...
PACE-OCTA Marketing & Customer Engagement, a unit of the Orange County Transportation Authority in Orange, California, is dedicated to enhancing public transit ridership and customer experience through strategic communications and visual storytelling. Its core mission centers on designing and deploying targeted marketing campaigns and safety-focused multimedia content to promote OC Bus and OC Streetcar services, foster public trust, and encourage modal shift toward sustainable transportation. Strategic priorities include rider engagement, behavioral outreach, and real-time customer communication systems, with initiatives focused on increasing transit adoption across diverse communities through data-informed messaging and immersive video content.
The agency most frequently procures marketing consulting services and motion picture and video production solutions, reflecting its emphasis on creative campaign development, audience segmentation, and digital content delivery. Contracts are typically structured as performance-based solicitations, often awarded through open, non-set-aside competitions to ensure flexibility and innovation in service delivery. Procurement vehicles prioritize agile, on-call arrangements for time-sensitive outreach and campaign execution, allowing rapid response to evolving transit needs and public sentiment.
Primary procurement activity targets NAICS 541613 (Marketing Consulting Services) and 512110 (Motion Picture and Video Production), indicating a strong reliance on external creative and communications expertise to execute public awareness initiatives. The agency does not utilize set-asides, suggesting a focus on capability and quality over socioeconomic preferences in vendor selection. Vendor relationships are built around demonstrated proficiency in transit marketing, public sector compliance, and multimedia production tailored to government audiences.
As a specialized unit within the Orange County Transportation Authority, PACE-OCTA operates with a narrow geographic footprint focused on Orange County’s multimodal transit network. It functions as a centralized marketing and communications hub, leveraging competitive solicitations and on-call contracts to maintain responsive, high-impact customer engagement programs across bus and streetcar systems.
