OC Streetcar Ridership Marketing and Customer Communications Program

The Orange County Transportation Authority is seeking qualified consultants to develop and implement a strategic Ridership Marketing and Customer Communications Program for the OC Streetcar. The project focuses on creating awareness and encouraging ridership through a phased approach covering pre-launch, opening, and post-launch activities, beginning one year prior to the expected 2026 revenue service date. The selected consultant will be responsible for creating a comprehensive marketing plan that integrates social media, content strategies, public relations, and multi-lingual safety communications, while providing return-on-investment reports based on established campaign metrics. The contract is valued at 450,000 dollars for an eighteen-month term, with a performance period extending through June 30, 2028. It is structured as a time-and-expense price contract with monthly invoicing and a thirty-day payment term. Proposals must be submitted electronically via the OpenGov portal by November 18, 2026. The selection process involves a competitive range evaluation, potential interviews on December 10, 2026, and the possible request for a Best and Final Offer. Awarded consultants must comply with the California Public Records Act, maintain specific insurance coverages, and adhere to the Authority's Code of Conduct and non-discrimination policies.