Social Media Strategy and Influencer Campaign Management

This subcontract opportunity involves providing social marketing and digital campaign management for prime contractors working on Orange County Transportation Authority projects. The selected provider will be responsible for executing both organic and paid media plans, managing influencer campaigns, and utilizing Meta and Google ad platforms to track conversion metrics. Key deliverables include the creation of content calendars and the submission of detailed ROI performance reports. Qualified candidates must demonstrate a proven track record in conversion-based social marketing. This opportunity is categorized under NAICS code 541810 and is managed through the California agency F&A-Contracts Administration and Materials Management. Interested parties must submit their responses by the deadline of November 18, 2026.