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Market Research and Focus Group Facilitation

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

Documents

This scope was carved out of 260630.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

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OC Streetcar Ridership Marketing and Customer Communications Program

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AgencyCalifornia → F&A-Contracts Administration and Materials Management
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs market research for prime contractors on Orange County Transportation Authority (OCTA) ridership projects. Conducts focus groups and analyzes target audiences including commuters, students, and diverse communities to develop messaging strategies. Utilizes survey software and data analysis tools. Requires experience in transportation or public sector ridership research. Delivers market research reports and messaging recommendations.

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