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Digital Marketing Analytics & Reporting

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Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Digital Marketing Analytics and Reporting supports prime contractors on SUNY Stony Brook West Campus projects. The selected provider will be responsible for analyzing ad spend and conversion data, specifically focusing on Cost Per Click and Cost Per Acquisition metrics. Key technical requirements include the setup of Meta Pixels for conversion tracking and the utilization of Google Analytics and Looker Studio to provide strategic targeting recommendations. The contractor must hold a data analytics certification to qualify for this engagement. Primary deliverables consist of the implementation of conversion tracking systems and the production of detailed ROI analysis reports. This project falls under NAICS code 541910 and is associated with the State University of New York.

General Info

Certified provider delivers digital marketing analytics, conversion tracking, and ROI reports for SUNY Stony Brook.

Agency

State University of New York (SUNY)

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 2140261.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

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Timeline

PostedOct 27

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Organization & Contact Information

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AgencyState University of New York (SUNY)

ContactsNo contacts available

OfficeN/A

Organization / AgencyState University of New York (SUNY)

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs analysis of ad spend and conversion data for prime contractors on SUNY Stony Brook West Campus projects. Sets up Meta Pixels for conversion tracking, analyzes Cost Per Click (CPC) and Cost Per Acquisition (CPA), and provides targeting recommendations using Google Analytics and Looker Studio. Data analytics certification required. Delivers conversion tracking setup and ROI analysis reports.

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