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Social Media Ad Campaign Management

Active

State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Social Media Ad Campaign Management involves providing strategic planning, targeting, and management of advertising efforts for prime contractors working on SUNY Stony Brook West Campus projects. The scope of work focuses on executing audience segmentation, A/B testing, and budget allocation across Facebook and Instagram, utilizing Meta Ads Manager and Meta Business Suite to optimize campaign performance. The selected provider will be responsible for delivering active ad campaigns and detailed performance analytics reports. While not mandatory, Meta Blueprint Certification is preferred for this role. The contract is associated with the State University of New York and falls under NAICS code 541910.

General Info

Subcontract for managing Facebook and Instagram ad campaigns for SUNY Stony Brook projects.

Agency

State University of New York (SUNY)

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 2140261.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

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Timeline

PostedOct 27

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Organization & Contact Information

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AgencyState University of New York (SUNY)

ContactsNo contacts available

OfficeN/A

Organization / AgencyState University of New York (SUNY)

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs strategic planning, targeting, and management of advertising campaigns for prime contractors on SUNY Stony Brook West Campus projects. Executes audience segmentation, A/B testing of ad sets, budget allocation across Facebook and Instagram, and campaign optimization using Meta Ads Manager and Meta Business Suite. Meta Blueprint Certification preferred. Delivers active ad campaigns and performance analytics reports.

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