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GSD&M LLC

Subsidiary ofOMNICOM GROUP INC.UEI: XYJXY3CL7K87CAGE: 1PWR1

GSD&M LLC is a federal contractor, registered under UEI XYJXY3CL7K87 and CAGE code 1PWR1. It has been awarded $2,204,868,900 in federal contracts. Primary work spans Advertising Agencies. Top awarding agencies include Department Of Defense.

Contact Information

Registration and classification details

Registration

UEI Code

XYJXY3CL7K87

CAGE Code

1PWR1

Entity Structure

Corporate Entity (Not Tax Exempt)

Established

N/A

Business Classifications

For Profit OrganizationLimited Liability Company

NAICS Codes

541613Marketing Consulting Services
541810Advertising Agencies(Primary)
541850Indoor and Outdoor Display Advertising
541860Direct Mail Advertising
541870Advertising Material Distribution Services
+1 more

Federal Contracting Overview

Award totals, agency breakdown, NAICS distribution, and geographic footprint.

AI Capability Profile

GSD&M LLC specializes in end-to-end advertising and marketing execution for national defense initiatives, with deep expertise in social media strategy, digital content production, and mobile campaign asset development. The contractor designs, builds, and deploys integrated media campaigns across dig...

GSD&M LLC specializes in end-to-end advertising and marketing execution for national defense initiatives, with deep expertise in social media strategy, digital content production, and mobile campaign asset development. The contractor designs, builds, and deploys integrated media campaigns across digital platforms, managing content creation, media buying, scheduling, and platform optimization to meet mission-critical recruitment and public engagement objectives. Their technical capabilities include mobile tour operations, trailer and exhibit fabrication for physical outreach, web maintenance, and localized digital engagement systems—all tailored to support Air Force Recruiting Services and other DoD components. GSD&M distinguishes itself through its ability to merge creative storytelling with operational logistics, delivering both digital and physical assets that drive audience interaction at scale. The contractor maintains a consistent, long-term relationship with the Department of Defense, primarily supporting Air Force Recruiting Services across national marketing campaigns. Their work spans public engagement phases, media services, and localized digital outreach, indicating a trusted role in sustaining multi-year recruitment initiatives through adaptive, data-informed communications strategies. GSD&M’s primary focus is in NAICS 541810—Advertising Agencies—where they operate as a full-service marketing integrator, combining creative development, media planning, and experiential campaign execution. They specialize in defense recruitment markets, positioning themselves as a niche provider of mission-aligned advertising solutions that bridge traditional media with emerging digital and mobile engagement channels. As a 2L entity based in Austin, Texas, GSD&M LLC operates as a small business with no federal certifications on record. Their geographic presence is centered in Texas, but their work supports nationwide DoD operations, establishing them as a key contractor in the defense advertising and public engagement sector without reliance on formal small business programs.

Key Performance Metrics

Awards Count

340

All time

Active

7

Currently performing

Completed

333

Past period of performance

Total Awards

All time

Contracts

Prime · all time

Subcontracts

Sub · all time

Grants

Prime · all time

Subgrants

Sub · all time

Award Analytics & Distribution

Awards by Agency
Awards by NAICS
Awards by Agency Over Time
Awards by Place of Performance

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NAICS: 541810
New
SLED
Social Media Influencer Marketing Services
Solicitation # 2027000007
Solicitation 2027000007 is a request for a qualified social media influencer marketing agency to provide strategic management, content creation, and campaign execution for the Metropolitan Transit Authority of Harris County (METRO) in Texas. This is a retainer, on-call professional services agreement with a one-year period of performance starting from the Notice to Proceed. The scope of work includes managing relationships with macro-influencers and mega-influencers, monitoring community engagement, and providing detailed analytics and ROI reporting. All content must adhere to METRO brand guidelines, ADA accessibility standards for captions and alt text, and Federal Trade Commission guidelines for partnership disclosures. The contract will be awarded on a best-value basis, with a maximum technical score of 100 points. Evaluation factors include pricing, technical capability, and potential additional points for exceeding small business participation goals. Proposers must submit a comprehensive work plan, key personnel qualifications, and at least two references per key staff member. Legal requirements include certifications against the boycott of Israel, compliance with Texas Health and Safety Code regarding vaccine passports, and adherence to state cybersecurity and data privacy standards. Invoicing is conducted monthly or based on approved milestones, and the contractor is required to maintain quality control records for three years following the contract term.
Metro Houston

POSTED

about 19 hours ago

DEADLINE

in 29 days
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NAICS: 541330
New
Federal
Army Contracting Command – Red River Army Depot (ACC-RRAD) Organic Industrial Base (OIB) Modernization Commercial Solutions Opening (CSO)
Solicitation # W911RQ-27-S-C001
The Army Contracting Command – Red River Army Depot (ACC-RRAD) has issued Commercial Solutions Opening (CSO) W911RQ-27-S-C001 to modernize its Organic Industrial Base (OIB). This initiative focuses on Convergent Manufacturing, seeking innovative commercial items, technologies, and services in areas such as digital twins, automation, cyber security, and agile facilities to enhance the Defense Manufacturing Base. The CSO utilizes a streamlined acquisition process authorized by DFARS Subpart 212-70, allowing both traditional and non-traditional defense contractors to compete for FAR Part 12 commercial item contracts. The overall solicitation remains open until September 30, 2027, with a general period of performance for awarded solutions typically not exceeding 12 months. The procurement is executed through specific Areas of Interest (AoIs), which have included requirements for micro trucks, industrial parts washer leasing and maintenance, and fire suppression system repairs for Building 431. The evaluation process is conducted in three phases: an initial solution brief, a presentation or pitch, and a final Commercial Solutions Proposal. Technical evaluations prioritize responsiveness to the AoI, technical merit, and innovation, while price proposals must be determined as fair and reasonable. Awardees must be registered in the System for Award Management (SAM) and possess a Unique Entity ID. Specific project requirements may include strict adherence to military marking standards, environmental liability insurance, and certification by registered professional engineers.
Department Of Defense

POSTED

1 day ago

DEADLINE

in 12 months
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NAICS: 541810
New
International
Agency of Record for Strategic Brand and Marketing Services/Agence attitrée pour les services stratégiques de marque et de marketing
Solicitation # f11eaa5d-5d6e-4f8b-9f1e-f6d856e07fdb
The 2029 Canada Games Host Society is seeking a qualified agency to serve as the Agency of Record for strategic brand and marketing services for the 2029 Canada Summer Games in Moncton and the Saint John Region, New Brunswick. The scope of work includes the development of a brand identity and platform within the Canada Games Council framework, a comprehensive marketing and communications strategy covering public relations and social media, and the design and development of a bilingual website. Additionally, the agency will be responsible for creating public-facing publications, such as athlete and VIP handbooks, and providing ongoing support through December 31, 2029. Proposals will be evaluated based on overall best value, with the highest weights placed on responsiveness to the work scope (35%) and demonstrated experience in similar projects (35%), followed by cost effectiveness (20%), value-in-kind opportunities (5%), and proposal clarity (5%). The contract is non-exclusive and does not guarantee a minimum volume of services. Interested agencies must provide a detailed fee breakdown, including fixed fees for brand development and separate costs for third-party expenses. Key personnel requirements include an account lead, project manager, creative lead, and website lead. The submission deadline is October 30, 2026, with initial project milestones targeted for February and March 2027.
bids&tenders

POSTED

4 days ago

DEADLINE

in 10 days
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NAICS: 541810
New
SLED
FY27 Traffic Safety Media Campaign RFQ
Solicitation # BD-27-1044-EPS11-1044O-134500
The Massachusetts Executive Office of Public Safety and Security, through the Office of Grants and Research, is soliciting proposals for a statewide traffic safety media campaign. The primary objective is to increase safety belt use among motor vehicle occupants, with the potential to expand into campaigns addressing impaired driving, speeding, distracted driving, motorcycle safety, and pedestrian or bicyclist safety. This opportunity is restricted to vendors already awarded under Statewide Contract PRF86 Category 5. The anticipated annual funding is approximately 500,000 dollars, provided through federal highway safety funds. The contract is structured on a reimbursable basis with separate budgets for creative services and media planning and buying. The initial term of performance is one year, not to exceed September 30, 2027, with two optional one-year renewals available through September 30, 2029. Award decisions will be based on best value, with a 100-point scoring system focusing on research and testing experience as well as paid media strategy experience for public-sector or federally funded clients. Selected vendors must maintain a 12-character alphanumeric Unique Entity Identifier and annual registration in the System for Award Management. Compliance requirements include adherence to the Buy America Act, federal and state non-discrimination laws, and specific financial reporting mandates, including monthly expenditure reports and electronic funds transfer for payments. All responses must be submitted via COMMBUYS by November 13, 2026.
EPS1100 - Office of Grants & Research

POSTED

4 days ago

DEADLINE

in 24 days
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