Brand Reputation Campaign

The Regional Transportation District (RTD) is seeking a qualified brand marketing agency under solicitation 026MB004 to conduct research and develop a comprehensive creative campaign aimed at improving public perception and increasing positive brand sentiment. This single-award purchase order involves a 120-day period of performance, with the agency expected to provide a formal cost estimate based on an 8-week timeline from commencement to completion. The scope of work is divided into three primary phases: a research and strategic assessment (150 hours), the development of a strategic positioning and messaging framework (100 hours), and creative campaign development (225 hours), culminating in a presentation to RTD leadership. Award decisions will be based on the offeror's price, financial responsibility, past experience, and the suitability of their services. Key evaluation criteria include the agency's strategic depth in data-driven narratives, local market expertise within the Denver metro area, and a proven track record of high-impact brand repositioning, particularly for public sector or transit entities. Selected contractors must maintain commercial general liability insurance with limits of 1,000,000 dollars per occurrence and 2,000,000 dollars aggregate, and they must comply with prevailing wage and equal opportunity requirements. Proposals are due by December 7, 2026, via RTD's online procurement portal.