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Strategic Positioning and Messaging Framework

Active

State & Local

Response Deadline12/07/2026, 09:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity, titled Strategic Positioning and Messaging Framework, seeks a qualified partner to develop high-level strategic narratives and core messaging architecture for brand projects associated with the Regional Transportation District in Colorado. The selected contractor will be responsible for conceptualizing a campaign Big Idea, creating audience-segmented messaging, and defining unique value propositions through the application of strategic planning frameworks. The final deliverable for this engagement is a comprehensive Strategic Positioning and Messaging Framework document. The project requires a provider with a proven track record of executing high-impact brand repositioning. Interested parties must submit their responses by the deadline of December 7, 2026. This procurement falls under NAICS code 541611 and is managed by the Communications-Marketing agency organization.

General Info

Develop strategic positioning and messaging framework for Colorado Regional Transportation District by December 2026.

Agency

Colorado → Communications-Marketing

NAICS

541611 - Administrative Management and General Management Consulting Services

Place of Performance

CO, USA

Set-Aside

NONE

Documents

This scope was carved out of 026MB004.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Brand Reputation Campaign

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Timeline

PostedNov 4

subcontract

Response DeadlineDec 7

Submission deadline

Response Deadline

12/07/2026, 09:00:00 PM UTCin about 1 month

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Organization & Contact Information

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AgencyColorado → Communications-Marketing

ContactsNo contacts available

OfficeN/A

Organization / AgencyColorado → Communications-Marketing

Office AddressN/A

ContactsNo contact information available

Full Description

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Develops high-level strategic narratives and core messaging architecture for prime contractors on Regional Transportation District (RTD) brand projects. Conceptualizes the campaign "Big Idea," develops audience-segmented core messaging, and defines unique value propositions using strategic planning frameworks. Requires a proven track record of high-impact brand repositioning. Delivers a Strategic Positioning and Messaging Framework document.

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