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Market Research and Audience Persona Development

Active

State & Local

Response Deadline12/07/2026, 09:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Market Research and Audience Persona Development involves providing data-driven research and strategic assessments for prime contractors working on Regional Transportation District brand projects. The selected provider will be responsible for conducting brand sentiment evaluations, competitive analyses, and data reviews, while facilitating stakeholder engagement sessions to create detailed audience personas. The work requires the use of sentiment analysis platforms and data analytics tools, as well as specialized market expertise within the Denver metro area. The final deliverable for this engagement is a comprehensive research report featuring the sentiment evaluation and developed audience personas. Interested parties should note that the response deadline is December 7, 2026. This opportunity falls under NAICS code 541613 and is managed through the Communications-Marketing agency in Colorado.

General Info

Subcontract for Denver market research and audience persona development due December 7, 2026.

Agency

Colorado → Communications-Marketing

NAICS

541613 - Marketing Consulting Services

Place of Performance

CO, USA

Set-Aside

NONE

Documents

This scope was carved out of 026MB004.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Brand Reputation Campaign

AI Contract Breakdown

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Timeline

PostedNov 4

subcontract

Response DeadlineDec 7

Submission deadline

Response Deadline

12/07/2026, 09:00:00 PM UTCin about 1 month

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Organization & Contact Information

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AgencyColorado → Communications-Marketing

ContactsNo contacts available

OfficeN/A

Organization / AgencyColorado → Communications-Marketing

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs data-driven research and strategic assessment for prime contractors on Regional Transportation District (RTD) brand projects. Conducts data reviews, brand sentiment evaluations, competitive analysis, and stakeholder engagement sessions to develop detailed audience personas. Utilizes data analytics tools and sentiment analysis platforms. Requires local Denver metro area market expertise. Delivers a research report including sentiment evaluation and audience personas.

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