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Digital Marketing Strategy and Optimization

Active

State & Local

Response Deadline11/19/2026, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract opportunity for the Texas Parks and Wildlife Department focuses on Digital Marketing Strategy and Optimization. The selected provider will optimize digital strategies for prime contractors by researching digital tools, measuring the efficiency of various digital channels, and reporting on campaign performance through the use of SEO, SEM, and digital tracking tools. Key deliverables include the creation of digital strategy roadmaps, channel effectiveness reports, and optimized campaign configurations. To qualify, the contractor must provide a Digital Strategist who possesses at least five years of relevant experience within the last seven years. The solicitation was posted on November 3, 2026, with a response deadline of November 19, 2026. This project falls under NAICS code 541613 and is designed to enhance the digital presence and operational efficiency of the agency's outreach efforts.

General Info

Digital marketing strategy and optimization subcontract for Texas Parks and Wildlife Department.

Agency

Texas → Parks and Wildlife Department

NAICS

541613 - Marketing Consulting Services

Place of Performance

TX, USA

Set-Aside

NONE

Documents

This scope was carved out of 802-27-78559.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Blanket Contract for Marketing Services

AI Contract Breakdown

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Timeline

PostedNov 3

subcontract

Response DeadlineNov 19

Submission deadline

Response Deadline

11/19/2026, 08:00:00 PM UTCin 16 days

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Organization & Contact Information

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AgencyTexas → Parks and Wildlife Department

ContactsNo contacts available

OfficeN/A

Organization / Agency

Texas → Parks and Wildlife Department

Office AddressN/A

ContactsNo contact information available

Full Description

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Optimizes digital strategies for prime contractors on Texas Parks and Wildlife Department projects. Researches digital tools, measures efficiency of digital channels, and reports on campaign performance using SEO/SEM and digital tracking tools. Requires a Digital Strategist with 5 years of experience within the past 7 years. Delivers digital strategy roadmaps, channel effectiveness reports, and optimized campaign configurations.

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