Blanket Contract for Marketing Services

The Texas Parks and Wildlife Department is soliciting proposals to establish blanket contracts for strategic marketing and support services to be executed on a project-by-project basis. The scope of work varies from logo design to large integrated communications campaigns, encompassing strategic planning, quantitative and qualitative research, digital strategy optimization, and performance reporting. The contract begins on the date of award and continues through August 31, 2028, with options for three additional one-year renewals and a possible twelve-month extension. Award is based on best value, evaluated through a weighted system consisting of compensation and fees (35 percent), qualifications and experience (35 percent), and proposed services (30 percent). Qualified respondents must have provided marketing services for at least five years within the last five years and possess three years of experience in specialized areas such as consumer research, public relations, or event marketing. Key personnel requirements include a Senior Account Manager and an Account Manager, each with five years of project management experience, and a Digital Strategist with five years of experience within the last seven years. The procurement is governed by Texas state law, requiring compliance with Texas Government Code regarding iron and steel products, the use of Texas-produced products, and ownership disclosures. Submissions must include a technical proposal limited to two pages and a separate pricing schedule. Payment is typically issued within 30 days of invoice acceptance via state warrants or local payment systems.