Marketing, Advertising and Media Buying Services - Wirral Met College

Wirral Metropolitan College is seeking a UK-based supplier to provide comprehensive marketing, advertising, and media buying services under solicitation PR-2016-0085. The primary objective is to support student recruitment, increase institutional awareness, and promote college courses through a variety of channels, including digital advertising, paid social media, outdoor advertising, radio, audio, and printed promotional materials. The scope of work encompasses the entire campaign lifecycle, including planning, media recommendations, buying, delivery, monitoring, optimization, and performance reporting. This procurement is specifically targeted toward small and medium-sized enterprises and voluntary, community, and social enterprises. The contract is estimated to have a total value of 92,000 GBP excluding VAT. It features an initial 12-month term starting November 16, 2026, with an option to extend for an additional 12 months until November 15, 2028, subject to budget availability and supplier performance. Tenders will be evaluated based on a weighted score of 70% for quality and 30% for price, with the award going to the compliant bidder achieving the highest combined score. Interested parties must submit a completed tender response workbook, including a common campaign scenario and pricing response, to the college by 12:00 noon GMT on November 6, 2026.