Digital Advertising and Paid Social Media Management

This subcontract for Digital Advertising and Paid Social Media Management supports student recruitment projects for Wirral Metropolitan College. The selected provider will be responsible for the planning, execution, and optimization of digital advertising campaigns, which includes developing media recommendations and managing ad placements across Google, Meta, and TikTok. Key deliverables include the launch of live digital ad campaigns and the provision of real-time performance reporting focused on reach and conversion metrics. Eligible bidders must be business operations based in the UK. The contract is categorized under NAICS code 541810 and requires the provider to work alongside prime contractors to ensure the success of the college's recruitment goals. Interested parties must submit their responses by the deadline of November 6, 2026.