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Marketing Strategy and Campaign Management

Active
International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Marketing Strategy and Campaign Management supports Wirral Metropolitan College recruitment projects. The selected provider will be responsible for high-level campaign planning and strategic management, which includes developing overarching strategies, creating media recommendations, and coordinating both digital and print executors. Additionally, the contractor must consolidate cross-channel performance reporting and deliver comprehensive campaign plans and performance summaries. Eligible bidders must maintain business operations based in the UK. The solicitation was posted on October 26, 2026, with a response deadline of November 6, 2026. This opportunity falls under NAICS code 541613 and is managed directly by Wirral Metropolitan College.

General Info

UK-based marketing subcontract for Wirral Metropolitan College recruitment strategy and campaign management.

Place of Performance

GBR

Set-Aside

NONE

Documents

This scope was carved out of PR-2016-0085.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Marketing, Advertising and Media Buying Services - Wirral Met College

AI Contract Breakdown

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Timeline

Posted

subcontract

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyWirral Metropolitan College
ContactsNo contacts available
OfficeN/A
Organization / AgencyWirral Metropolitan College
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs high-level campaign planning and strategic management for prime contractors on Wirral Metropolitan College recruitment projects. Develops overarching strategies, creates media recommendations, coordinates digital and print executors, and consolidates cross-channel performance reporting. Requires UK-based business operations. Delivers campaign plans and performance summaries.

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NAICS: 541810
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International
Marketing, Advertising and Media Buying Services - Wirral Met College
Solicitation # PR-2016-0085
Wirral Metropolitan College is seeking a UK-based supplier to provide comprehensive marketing, advertising, and media buying services under solicitation PR-2016-0085. The primary objective is to support student recruitment, increase institutional awareness, and promote college courses through a variety of channels, including digital advertising, paid social media, outdoor advertising, radio, audio, and printed promotional materials. The scope of work encompasses the entire campaign lifecycle, including planning, media recommendations, buying, delivery, monitoring, optimization, and performance reporting. This procurement is specifically targeted toward small and medium-sized enterprises and voluntary, community, and social enterprises. The contract is estimated to have a total value of 92,000 GBP excluding VAT. It features an initial 12-month term starting November 16, 2026, with an option to extend for an additional 12 months until November 15, 2028, subject to budget availability and supplier performance. Tenders will be evaluated based on a weighted score of 70% for quality and 30% for price, with the award going to the compliant bidder achieving the highest combined score. Interested parties must submit a completed tender response workbook, including a common campaign scenario and pricing response, to the college by 12:00 noon GMT on November 6, 2026.
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