Marketing Services

The Oklahoma Department of Public Safety, through the Office of Management and Enterprise Services, is soliciting responses for solicitation EV00000987 to secure a qualified marketing and creative agency. The primary objective is to develop and execute a comprehensive recruitment branding campaign for the Oklahoma Highway Patrol to increase awareness and attract high-quality applicants. Key deliverables include brand discovery and identity development, the creation of a recruitment-focused website, professional photography and cinematic video production, and an integrated marketing campaign featuring paid digital advertising, social media strategy, and performance reporting. All produced materials and the operational website must be transferred to the agency upon completion. The award will be determined based on a best-value criterion, with the evaluation split between a written proposal weighted at 40 percent and an in-person interview for the top three candidates weighted at 60 percent. Written evaluations will focus on pricing, project scheduling, experience, qualifications, past performance, and the transfer of ownership. Bidders must submit their responses via the Oklahoma Supplier Portal by November 24, 2026, and offers must remain firm for at least 120 days. The contract requires strict adherence to state certifications, including non-collusion, anti-boycott, and firearm entity non-discrimination clauses. Payment terms are net 45 days, and the supplier must accept payment via purchase card.