KETCHUM INC.

Ketchum Inc. specializes in strategic communications, public outreach, and targeted campaign development for federal health and public service initiatives. Their core capabilities center on designing and executing multi-channel advertising and public relations campaigns that drive awareness, enrollment, and behavioral change among diverse populations. They possess deep expertise in health communications, including Medicare and Medicaid enrollment outreach, clinical quality program education, minority health initiatives, and workforce development campaigns. Their work integrates audience segmentation, culturally competent messaging, stakeholder engagement, and performance monitoring to ensure measurable impact. A key differentiator is their focus on complex federal health programs, translating technical policy into accessible public messaging that meets stringent compliance and equity standards. The company maintains a consistent, long-standing relationship with the Department of Health and Human Services, delivering communications and outreach support across multiple agencies including CMS and the Bureau of Health Workforce. Their engagements consistently involve large-scale national campaigns aimed at underserved communities, demonstrating an established capacity to operate within HHS’s regulatory and operational frameworks. They have also supported the General Services Administration with foundational public relations services tied to federal procurement systems. Ketchum Inc. operates primarily under NAICS 541810 (Advertising Agencies) and 541820 (Public Relations Agencies), positioning them as a specialized communications firm focused on public sector health and social service markets. Their industry focus is narrowly defined by federal health policy implementation, with a strong emphasis on equity-driven communication strategies for Medicare, Medicaid, quality reporting, and health workforce programs. As a small business structured as a 2L entity based in Arlington, Virginia, Ketchum Inc. operates without federal certifications but maintains a focused presence in the federal government communications market. Their geographic positioning in the Washington, D.C. metro area supports close collaboration with federal stakeholders and policy teams.