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TRUE NORTH COMMUNICATIONS INC

UEI: P1YSWCJHXFZ4CAGE: 3U1E3

TRUE NORTH COMMUNICATIONS INC is a federal contractor, registered under UEI P1YSWCJHXFZ4 and CAGE code 3U1E3. It has been awarded $3,089,967,400 in federal contracts. Primary work spans Advertising Agencies, Public Relations Agencies, and Unknown NAICS. Top awarding agencies include Department Of Health And Human Services, Department Of The Treasury, and Department Of Commerce.

Contact Information

Registration and classification details

Registration

UEI Code

P1YSWCJHXFZ4

CAGE Code

3U1E3

Entity Structure

Corporate Entity (Not Tax Exempt)

Established

N/A

Business Classifications

For Profit Organization

NAICS Codes

541810Advertising Agencies(Primary)

Federal Contracting Overview

Award totals, agency breakdown, NAICS distribution, and geographic footprint.

AI Capability Profile

TRUE NORTH COMMUNICATIONS INC specializes in strategic communication campaigns and marketing consulting services tailored to federal agencies, with a focus on public education and behavioral outreach. Their core capabilities include designing and executing large-scale national awareness initiatives,...

TRUE NORTH COMMUNICATIONS INC specializes in strategic communication campaigns and marketing consulting services tailored to federal agencies, with a focus on public education and behavioral outreach. Their core capabilities include designing and executing large-scale national awareness initiatives, developing integrated messaging frameworks, and delivering data-driven marketing strategies that align with public health and government mission objectives. The firm leverages audience segmentation, message testing, media planning, and multi-channel campaign deployment to drive engagement and behavioral change, particularly in health communication contexts. Their technical expertise spans campaign analytics, digital content production, stakeholder messaging, and compliance with federal communication standards, distinguishing them through their ability to translate complex policy goals into accessible, high-impact public messaging. The contractor has established a consistent relationship with the Department of Health and Human Services, delivering national education campaigns designed to inform and influence public health behaviors. They have also supported the General Services Administration through marketing consulting services, likely aiding in the promotion of federal procurement programs and service adoption. These engagements suggest a pattern of repeat work with mission-critical agencies seeking to enhance public understanding and participation in government initiatives. TRUE NORTH COMMUNICATIONS INC operates primarily within the advertising agencies (NAICS 541810) and marketing consulting services (NAICS 541613) categories, positioning itself as a specialized provider of strategic communication solutions for the public sector. Their focus is on mission-driven marketing rather than commercial advertising, with deep alignment to federal health, administrative, and public service domains. Based in New York, NY, the company is structured as a small business under the 2L entity classification and holds no formal government certifications. Their geographic presence is centered in the Northeast, with a market positioning rooted in delivering high-quality, compliance-aware communication services to federal clients requiring precision messaging and campaign execution.

Key Performance Metrics

Awards Count

86

All time

Active

4

Currently performing

Completed

82

Past period of performance

Total Awards

All time

Contracts

Prime · all time

Subcontracts

Sub · all time

Grants

Prime · all time

Subgrants

Sub · all time

Award Analytics & Distribution

Awards by Agency
Awards by NAICS
Export
541810 - Advertising Agencies$1.9B60.4%541820 - Public Relations Agencies$807.8M26.1%
- Unknown NAICS$413.0M13.4%
Others - Other NAICS codes (2 codes, <0.5% each)$3.9M0.1%
Awards by Agency Over Time
Awards by Place of Performance

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NAICS: 541820
New
Federal
United States Patent and Trademark Office (USPTO) Public Awareness campaign strategy on the dangers of counterfeit substances or devices
Solicitation # 140-0176
The United States Patent and Trademark Office (USPTO) has issued a Sources Sought Request for Information (RFI) under NAICS 541820 for public relations services to develop and execute a nationwide public awareness campaign. The primary objective of this effort is to educate the public on the dangers of counterfeit pharmaceuticals and medical devices that are falsely represented as legitimate products. The scope of work includes the creation of a comprehensive campaign strategy, production of videos and public service announcements, development of a microsite and social media campaign, and the writing of blogs and press releases. Additionally, the selected vendor will be responsible for identifying and pitching influencers, celebrities, and journalists to amplify the campaign's reach and collaborating with the Office of Public Affairs to establish success metrics. This RFI is strictly for market research and planning purposes and does not constitute a formal solicitation or a commitment to award a contract. The government intends to use the gathered information to identify qualified small business contractors for a future solicitation. Interested vendors must submit a concise response not exceeding five pages, including a capability statement, primary contact information, and relevant project examples, in searchable PDF format. Questions are due by October 26, 2026, at 1pm ET, and final RFI responses must be submitted to the designated points of contact, Joy Pitts and Emanele Gawrelski, by November 6, 2026, at 10am ET. While SAM.gov registration is not required for the RFI stage, it will be mandatory for any vendor submitting a formal offer during the subsequent procurement phase.
Department Of Commerce Pto

POSTED

about 19 hours ago

DEADLINE

in 22 days
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NAICS: 541820
New
SLED
Government Relations and Legislative Lobbying Services - RIOPC
Solicitation # RFP27007056
The Rhode Island Office of the Postsecondary Commissioner is soliciting proposals under RFP27007056 for professional government relations and legislative lobbying services. The selected firm will be responsible for developing and implementing strategies to advance the agency's priorities through legislative advocacy, strategic advice, and stakeholder engagement. Key performance areas include monitoring legislative, regulatory, and budgetary developments, preparing testimony and briefing materials, and maintaining effective relationships with the Rhode Island General Assembly, the Office of the Governor, and relevant congressional delegations. The contractor must strictly adhere to the Rhode Island Lobbying Reform Act and all applicable state and federal ethics and disclosure laws. The contract is structured as a fixed, not-to-exceed fee for an initial 12-month term, with options for up to four additional 12-month renewals based on performance and funding. Award decisions are based on a weighted scoring system where technical proposals must score at least 55 out of 70 points to proceed to cost evaluation. Evaluation criteria focus on staff qualifications in higher education and Rhode Island government, the vendor's overall capability and references, and the detailed work plan. Additionally, vendors must submit a Supplemental Bidder Attestation regarding conflicts of interest and an ISBE Proposal, with up to 6 bonus points available for Minority, Women, or Disability Business Enterprise participation. The response deadline is November 4, 2026, with a Q&A deadline of October 21, 2026.
State of Rhode Island

POSTED

1 day ago

DEADLINE

in 21 days
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NAICS: 541810
New
SLED
R005664 Hispanic Marketing and Advertising Agency RFP
Solicitation # R005664
The California State Lottery has issued Request for Proposal R005664 to secure a qualified Hispanic Marketing and Advertising Agency to engage the California Hispanic consumer market. The primary objectives are to raise brand awareness, elevate brand perceptions, and maximize product sales to increase contributions to California public schools. The selected agency will provide a comprehensive suite of services, including creative production of Hispanic-dedicated materials, integrated marketing and media strategies, high-quality Spanish-language translations, and research and analytics. The contract features an initial five-year term with the possibility of two one-year extensions, with an estimated maximum expenditure authority of approximately 40 million dollars. Eligible agencies must maintain a California office and meet strict minimum qualifications, including at least three years of experience in Hispanic marketing, minimum annual billings of 10 million dollars for 2023 through 2025, and a requirement that at least 25 percent of their work product be dedicated to Hispanic marketing. Proposals are evaluated through a three-phase process focusing on eligibility, on-site visits, and finalist submittals, with the award based on best value rather than lowest price. Compensation is structured as an all-inclusive, labor-based annual agency fee. Submissions are due by 3:00 PM on November 23, 2026, via the Liquid Files secure transfer system, and must include mandatory certifications, a non-disclosure agreement, and explicit disclosure of any Generative AI tools used in the proposal's development.
California State Lottery Commission

POSTED

2 days ago

DEADLINE

in about 1 month
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NAICS: 541810
New
SLED
RFP FTB-2627-00432 CalEITC Advertising Campaign
Solicitation # RFP FTB-2627-00432
The Franchise Tax Board is soliciting proposals under RFP FTB-2627-00432 for a consulting services contractor to provide creative design and digital advertising services for the California Earned Income Tax Credit advertising campaign. The primary goal is to increase the issuance of CalEITC credits and promote related programs such as the Young Child Tax Credit, Foster Youth Tax Credit, MyFTB, CalFile, and Volunteer Income Tax Assistance. The selected vendor will be responsible for developing audience research, an advertising plan, and a Media Inclusion Plan to reach diverse and ethnic community media outlets. Key deliverables include a minimum of 20 digital graphics, two digital videos with captions, and four digital audio assets with transcripts, all provided in English and Spanish. The contract consists of a one-year initial term with an optional second year, with an anticipated maximum budget of 450,000 dollars per year. Services will be performed remotely, though occasional in-person meetings may be required. Award selection is based on a 1,000-point system, weighted 70 percent for non-cost qualifications and 30 percent for cost, with a minimum non-cost score of 525 points required to proceed to cost evaluation. Proposers must be registered with the California Secretary of State and adhere to strict administrative requirements, including mandatory certifications for commercially useful functions and disclosures regarding the use of generative artificial intelligence. Payment is made in arrears via U.S. Mail, with 10 percent of each payment withheld until the agreement is completed.
Franchise Tax Board

POSTED

2 days ago

DEADLINE

in 3 months
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NAICS: 541820
New
SLED
Target Zero Outreach and Public Awareness for District Seven
Solicitation # DOT-RFP-27-7005-LV
The Florida Department of Transportation is seeking competitive sealed bids for solicitation DOT-RFP-27-7005-LV to provide Target Zero Outreach and Public Awareness services for District Seven, covering Hillsborough, Pasco, Pinellas, Hernando, and Citrus Counties. The primary objective is to implement a data-driven safety initiative to eliminate fatalities and serious injuries through high-risk audience engagement, including a minimum of four events per month. Key deliverables include the creation of multi-lingual safety products such as videos and displays, the use of signal four analytics to target high-risk groups, and the maintenance of a branded engagement item inventory. The anticipated contract term runs from February 1, 2027, to January 31, 2029, with a possible renewal of up to three years. Total available funding is 441,063.00 dollars, with payments subject to MyFloridaMarketplace transaction fees and contingent upon annual legislative appropriation. Proposers must be registered in MyFloridaMarketplace and authorized to do business in Florida. The evaluation process is based on a cumulative point system where a Technical Review Committee assesses proposals; firms must achieve an average technical score of 80 points or higher for their price proposal to be opened. Required submissions include a separate technical proposal and price proposal in PDF format, along with certifications regarding scrutinized companies and E-Verify compliance. Vendors must also adhere to Title VI nondiscrimination statutes and Florida Public Records Law. The contract is structured as a term contract for an indefinite quantity, with services furnished on an as-needed basis via Task Work Orders for roles including Digital Storytellers, Planners, and Public Outreach Specialists.
Florida Department of Transportation

POSTED

2 days ago

DEADLINE

in 18 days
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