25-055 Brand Development And Integrated Marketing Services For Visit Sandy Springs

The City of Sandy Springs is seeking proposals from experienced, full-service marketing agencies to lead a comprehensive brand development and marketing strategy initiative aimed at elevating the city’s profile as a vibrant travel destination. The project encompasses refining the existing brand identity, establishing clear brand guidelines, and crafting compelling storytelling to better connect with target audiences. A key focus is on developing a holistic marketing approach that effectively targets both leisure and group travel markets through integrated digital and traditional channels, with measurable objectives and KPIs. Creative campaign development, content production, media planning, and ongoing performance reporting are integral components of the scope, designed to increase awareness, improve market positioning, and drive measurable growth. The contract, managed by the City of Sandy Springs under the Georgia state jurisdiction, is valued between $500,000 and $2,000,000 and is set to commence upon contract execution, with an initial term through June 30, 2026, and options for two additional one-year renewals contingent on funding. The proposal process emphasizes clarity, conciseness, and completeness, requiring a technical and cost component limited to a total of 15 pages for the technical submission, with detailed evaluation criteria focusing on project understanding, approach, schedule, team experience, and relevant past work. The contract stipulates strict compliance with applicable laws, including Georgia’s Security and Immigration Act, Drug-Free Workplace requirements, and Title VI civil rights obligations. Payment will be made monthly upon invoice approval, and the contractor must maintain specified insurance coverage, including errors and omissions liability. The agreement emphasizes adherence to federal and state legal standards, confidentiality, non-discrimination, and proper notices, with the City reserving rights to reject proposals, negotiate terms, or terminate the contract if necessary.