PDMP Communications Development

The Maryland Department of Health, Office of Population Health Improvement, is seeking a certified small business to develop multimedia communications assets for the Prescription Drug Monitoring Program. This firm-fixed-price contract involves creating and updating evidence-based educational materials, including print and digital assets, training videos, and social media content. All deliverables must adhere to state branding guidelines, meet Section 508 digital accessibility standards, and be provided in fully editable source file formats. The project is funded through the federal OD2A grant, with a performance period extending from the date of award through February 28, 2027. Key milestones include the submission of final draft deliverables by January 15, 2027, followed by a period for stakeholder feedback and final approval by MDH leadership in February 2027. Eligible vendors must be certified by the Governor’s Office of Small, Minority & Women Business Affairs and demonstrate at least three years of experience in healthcare communications, including two examples of prior campaigns completed for a state agency. The award will be based on the most advantageous offer, determined by a weighted analysis of technical and financial proposals, with a heavier emphasis on technical factors. Technical evaluations will focus on the statement of work, the detailed work plan for integrating community needs, and the vendor's corporate experience. Proposals must be submitted via the eMMA portal by November 12, 2026, as two separate files: a technical proposal not exceeding ten pages and a separate financial proposal.