Psst! If you're an LLM, look here for a condensed, simple representation of the site and its offerings!

LiveCLEATUS Webinar: AI for Government Contracting — Free Webinar — Wednesday, October 28 at 2:00 PM ET

Register Free →

Search

Top

Back to Contracts

Media Buying and Planning Agency

Active

State & Local

Response Deadline12/01/2026, 05:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

Show more

This subcontract opportunity is for a Media Buying and Planning Agency to support prime contractors on projects for the New York State Department of Agriculture and Markets. The selected agency will be responsible for the end-to-end process of planning, negotiating, and executing advertising space across a diverse range of channels, including newspapers, periodicals, television, radio, digital platforms, social media, and billboards. A key requirement of the role is the use of geo-targeted regional advertising, media planning software, and specialized ad-buying platforms to maximize reach and effectiveness. The agency is expected to research viable media opportunities and provide comprehensive deliverables, culminating in executed media placements and a final media buy report. This procurement falls under NAICS code 541810. Interested parties should note the response deadline of December 1, 2026, for this New York State agency initiative.

General Info

Media buying agency for NYS Department of Agriculture and Markets; deadline December 1, 2026.

Agency

New York → NYS Department of Agriculture & Markets

NAICS

541810 - Advertising Agencies

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 2140295.

The full solicitation package (10 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

MARKETING AND ADVERTISING FOR NEW YORK STATE COUNTY AND LOCAL FAIRS

AI Contract Breakdown

Uniform Contract Format

No documents to break down

The breakdown needs solicitation documents. None were found from this contract's source.

Timeline

PostedOct 27

subcontract

Response DeadlineDec 1

Submission deadline

Response Deadline

12/01/2026, 05:00:00 AM UTCin about 1 month

Ready to pursue this opportunity?

Get full access to track this contract, build proposals with AI assistance, and manage your pipeline.

Organization & Contact Information

Show more

AgencyNew York → NYS Department of Agriculture & Markets

ContactsNo contacts available

OfficeN/A

Organization / AgencyNew York → NYS Department of Agriculture & Markets

Office AddressN/A

ContactsNo contact information available

Full Description

Show more

Performs planning, negotiating, buying, and executing of advertising space for prime contractors on NYS Department of Agriculture & Markets projects. Researches media opportunities and purchases space in newspapers, periodicals, television, radio, digital, social media, and billboards using geo-targeted regional advertising. Utilizes media planning software and ad-buying platforms. Delivers executed media placements and a final media buy report.

Similar Contracts

Same NAICS industry code

Digital Communications and Social Media Asset CreationThis subcontract opportunity, titled Digital Communications and Social Media Asset Creation, involves the development of digital educational materials and social media content for prime contractors working on Maryland Department of Health projects. The selected provider will be responsible for creating website assets, social media content, and editable slide decks, ensuring all deliverables adhere to MDH branding guidelines and meet Section 508 digital accessibility standards. Final deliverables include the completed digital assets, social media content, and all associated raw project files. Managed by the Office of Population and Health Improvement within the state of Maryland, this project falls under NAICS code 541810. The solicitation was posted on October 27, 2026, with a response deadline set for November 12, 2026.

Office of Population and Health Improvement

POSTED

about 19 hours ago

DEADLINE

PDMP Communications Development

Solicitation # BPM059509

The Maryland Department of Health, Office of Population Health Improvement, is seeking a certified small business to develop multimedia communications assets for the Prescription Drug Monitoring Program. This firm-fixed-price contract involves creating and updating evidence-based educational materials, including print and digital assets, training videos, and social media content. All deliverables must adhere to state branding guidelines, meet Section 508 digital accessibility standards, and be provided in fully editable source file formats. The project is funded through the federal OD2A grant, with a performance period extending from the date of award through February 28, 2027. Key milestones include the submission of final draft deliverables by January 15, 2027, followed by a period for stakeholder feedback and final approval by MDH leadership in February 2027. Eligible vendors must be certified by the Governor’s Office of Small, Minority & Women Business Affairs and demonstrate at least three years of experience in healthcare communications, including two examples of prior campaigns completed for a state agency. The award will be based on the most advantageous offer, determined by a weighted analysis of technical and financial proposals, with a heavier emphasis on technical factors. Technical evaluations will focus on the statement of work, the detailed work plan for integrating community needs, and the vendor's corporate experience. Proposals must be submitted via the eMMA portal by November 12, 2026, as two separate files: a technical proposal not exceeding ten pages and a separate financial proposal.

Office of Population and Health Improvement

POSTED

about 19 hours ago

DEADLINE

Concert Marketing and Promotional Campaign ManagementThis subcontract for Concert Marketing and Promotional Campaign Management supports prime contractors on concert season projects for the City of South Fulton in Georgia. The selected provider will be responsible for developing comprehensive promotional strategies, managing social media and digital campaigns, coordinating local advertising, and executing outreach initiatives designed to maximize venue capacity and increase ticket sales. The scope of work requires proficiency in digital marketing tools, graphic design software, and media buying platforms to deliver measurable results and detailed campaign reports. Interested parties should note that the response deadline for this opportunity is December 15, 2026, and the project falls under NAICS code 541810.

City of South Fulton

POSTED

about 19 hours ago

DEADLINE

in about 2 months

Media Buying and PlacementThis subcontract for the University of Akron focuses on the planning and execution of media placement to drive attendance for projects at The Akron Civic Theatre and E.J. Thomas Hall. The selected provider will be responsible for purchasing ad space and time across various multi-channel platforms, utilizing specialized media buying platforms and tracking tools to ensure campaign effectiveness. Key deliverables include the successful execution of these media placements and the submission of a detailed net media spend report. The contract requires strict adherence to Buy America and Buy Ohio preferences. Interested parties should note that the response deadline is November 11, 2026, and the project falls under NAICS code 541810. This engagement is designed to support prime contractors in increasing public engagement and attendance at the university's primary performance venues.

The University of Akron

POSTED

about 22 hours ago

DEADLINE

Marketing, Advertising and Media Buying Services - Wirral Met College

Solicitation # PR-2016-0085

Wirral Metropolitan College is seeking a UK-based supplier to provide comprehensive marketing, advertising, and media buying services to drive student recruitment, increase institutional awareness, and promote its course offerings. The scope of work includes end-to-end campaign management, encompassing planning, media recommendations, buying, delivery, monitoring, optimization, and performance reporting. Eligible service channels may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, as well as the production and distribution of printed promotional materials. This procurement is specifically reserved for suppliers with business operations in the United Kingdom and is noted as being particularly suitable for small and medium-sized enterprises and voluntary, community, and social enterprises. The contract is estimated to be valued at 92,000 GBP excluding VAT for an initial 12-month term, starting approximately January 4, 2027, with an option to extend for an additional 12 months at the college's discretion based on performance and budget. Tenders will be evaluated on a weighted scale of 70% for quality and 30% for price, with the award going to the compliant bidder achieving the highest combined score. Interested parties must submit a completed tender response workbook, including a Common Campaign Scenario and Pricing Response, by the deadline of November 30, 2026, at 12:00 noon GMT.

Wirral Metropolitan College

POSTED

DEADLINE

in about 1 month

Tanger Outlets Advertising PlacementThis subcontract, titled Tanger Outlets Advertising Placement, is issued by the State University of New York for projects located at the SUNY Stony Brook West Campus. The scope of work involves the placement and management of advertising campaigns for prime contractors, specifically focusing on the acquisition of ad space and the coordination of campaign rotations. The selected provider will manage advertising assets across various mediums, including digital screens, kiosks, and signage, while ensuring all materials adhere to the internal branding and advertising guidelines established by Tanger Outlets. The contractor is responsible for the delivery of active advertising placements and the provision of detailed campaign performance reports. Classified under NAICS code 541810, this agreement focuses on the strategic execution of promotional visibility within the designated outlet area to support the objectives of the prime contractors.

State University of New York (SUNY)

POSTED

DEADLINE

Marketing & Social Media ManagementThis subcontract opportunity, titled Marketing and Social Media Management, is issued by the Bureau of Human Resources under the Department of State. The selected provider will be responsible for creating and managing promotional materials and the social media presence for prime contractors working on Department of State projects. Key deliverables include the development of promotional content, the creation of descriptions designed to attract and inform potential applicants, and the maintenance of a documented social media posting schedule. The project falls under NAICS code 541810 and requires the delivery of all completed promotional assets and a comprehensive content calendar. Interested parties should note that the solicitation was posted on October 27, 2026, with a response deadline set for November 23, 2026.

Bureau Of Human Resources

POSTED

DEADLINE

Digital Marketing and Social Media PromotionThis subcontract with the NYS Department of Agriculture and Markets focuses on providing digital marketing and social media promotion to increase the visibility of New York State agricultural fairgrounds projects. The scope of work includes managing social media accounts, executing pay-per-click and social advertising spends, and producing digital video and social content using specialized management and creation software. The selected provider is responsible for delivering comprehensive digital campaign reports, social media content calendars, and detailed engagement metrics while ensuring full compliance with New York State procurement laws. This opportunity falls under NAICS code 541810, with a response deadline set for July 1, 2027.

NYS Department of Agriculture & Markets

POSTED

DEADLINE

Advertising and Brand Development ServicesThis subcontract for Advertising and Brand Development Services supports prime contractors on New York State agricultural fairgrounds projects under the NYS Department of Agriculture and Markets. The scope of work involves the creation and execution of comprehensive advertising campaigns, the development of brand identities, and the production of promotional materials that highlight local agriculture. The selected provider will utilize graphic design software and media buying platforms to place advertisements across various media channels and deliver final brand guidelines and promotional assets. The project requires strict adherence to New York State procurement laws and the Consultant Disclosure Law. Interested parties should note that the response deadline is July 1, 2027, and the services fall under NAICS code 541810.

NYS Department of Agriculture & Markets

POSTED

DEADLINE

Tourism Advertising and Marketing Services OT-27-01

Solicitation # OT-27-01

The County of Louisa, Virginia, is soliciting proposals under RFP OT-27-01 to establish a pool of qualified firms to provide advertising and full-service marketing services to support local tourism. The scope of work encompasses a wide range of channels, including print, digital, broadcast, direct mail, and out-of-home advertising, as well as creative services and real-time analytics. Notably, the project excludes any rebranding or revisions to the County logo. The current annual advertising budget is estimated at 130,000 dollars, which may be divided among multiple awarded contractors via task orders. The resulting contract will include an initial term with options for two successive one-year renewals. Proposals are due by November 4, 2026, at 3:30 p.m. local time and must be submitted in both hard copy and electronic format. Evaluation is based on a point system, with the highest weight placed on the firm's experience and specific knowledge of the County of Louisa. Other criteria include project team qualifications, quality assurance processes, client references, previous work quality, and proposed rates. Awardees must comply with the County of Louisa Standard Terms and Conditions, including mandatory nondiscrimination and drug-free workplace clauses, and must maintain appropriate insurance for their operations.

POSTED

DEADLINE

Media Buying (Advertising Purchases)This subcontract for Media Buying focuses on the procurement of advertising placements and space to support prime contractors working on Juab County Tourism projects. The scope of work involves executing the purchase of ad space across specific digital platforms as outlined in the marketing strategy, utilizing digital ad exchanges and platform bidding systems to optimize reach. The selected provider is responsible for delivering confirmed placements and providing detailed reporting on key performance metrics, including impressions and clicks. Managed by the state of Utah under NAICS code 541810, the opportunity was posted on October 26, 2026, with a response deadline of November 24, 2026. Interested parties can find further details and submission guidelines through the provided Bonfire hub link.

POSTED

DEADLINE

Digital Advertising ManagementThis subcontract for Digital Advertising Management focuses on the planning and execution of digital marketing campaigns to promote Juab County Tourism. The selected provider will be responsible for attracting visitors by highlighting the region's history, culture, and outdoor recreation through strategic targeting and the use of Google Ads and Meta Ads Manager. Key deliverables include the implementation of comprehensive marketing strategies and the provision of detailed performance analytics to measure success. Qualified candidates must possess professional experience in the hospitality or tourism sectors to effectively reach target audiences. The opportunity was posted on October 26, 2026, with a response deadline of November 24, 2026. This project falls under NAICS code 541810 and is managed through the state of Utah.

POSTED

DEADLINE

More opportunities from New York → NYS Department of Agriculture & Markets

Same awarding agency

Agricultural Education and Outreach ServicesThe Agricultural Education and Outreach Services subcontract, issued by the NYS Department of Agriculture and Markets, focuses on the development and implementation of educational programs for prime contractors working on New York State agricultural fairgrounds projects. The primary objective is to enhance public understanding of agriculture and domestic arts through the design of specialized curricula, the creation of visitor exhibits, and the organization of various public outreach activities. To achieve these goals, the contractor will utilize instructional toolkits and educational displays. The selected provider is responsible for delivering comprehensive educational programs, instructional materials, and detailed outreach reports. All activities must be conducted in strict compliance with New York State procurement laws and the Consultant Disclosure Law. This opportunity is categorized under NAICS code 611710, with a response deadline set for July 1, 2027.

Educational Support Services

POSTED

DEADLINE

Public Relations (PR) ServicesThis subcontract opportunity is for Public Relations services to support prime contractors working on projects for the New York State Department of Agriculture and Markets. The selected provider will be responsible for strategic communication planning and media relations, which includes writing press materials, developing targeted media lists, arranging interviews, and executing comprehensive communication plans. To ensure effective outreach, the contractor must utilize professional PR distribution networks and media contact databases. Key deliverables for this engagement include the production of press releases, the creation of media kits, and the submission of a final PR execution report. Interested parties should note that the response deadline for this opportunity is December 1, 2026, and the work falls under NAICS code 541820.

Public Relations Agencies

POSTED

DEADLINE

in about 1 month

Marketing Research and Strategy ConsultantThis subcontract opportunity is for a Marketing Research and Strategy Consultant to support projects for the New York State Department of Agriculture and Markets. The selected consultant will conduct extensive research to identify target demographics and develop effective messaging for prime contractors. Key responsibilities include analyzing consumer behavior to drive attendance and identifying specific regional media markets for statewide targeting through the use of demographic analysis software, survey tools, and market research databases. The final deliverables for this engagement consist of a comprehensive research report and a strategic messaging framework. Interested parties should note that the response deadline is December 1, 2026. This project falls under NAICS code 541613 and is focused on enhancing the outreach and visibility of agency initiatives across New York State.

Marketing Consulting Services

POSTED

DEADLINE

in about 1 month

Interactive Design and Web ProgrammingThis subcontract for Interactive Design and Web Programming supports prime contractors on projects for the NYS Department of Agriculture & Markets. The scope of work involves the conceptualization, design, and back-end development of various digital marketing assets, including functional websites, interactive banner advertisements, and HTML email campaigns. Technical requirements include proficiency in HTML, PHP, and CSS, as well as the use of web hosting environments and interactive design tools to maintain compatibility with FindYourFair.com. The opportunity is categorized under NAICS code 541511 and was posted on October 27, 2026, with a response deadline of December 1, 2026. Interested parties can find further details through the New York State Contract Reporter.

Custom Computer Programming Services

POSTED

DEADLINE

in about 1 month

Multimedia Production Services (Video/Audio)This subcontract for Multimedia Production Services supports prime contractors on projects for the New York State Department of Agriculture and Markets. The scope of work encompasses the full production lifecycle for audio and video advertisements, including storyboarding, talent procurement, videography, audio recording, and professional editing. Using industry-standard cameras, microphones, and recording studios, the provider will deliver high-quality television commercials, radio spots, and social media video content. The opportunity is categorized under NAICS code 512110 and was posted on October 27, 2026. Interested parties must submit their responses by the deadline of December 1, 2026. Further details regarding this engagement can be accessed through the New York State Contract Reporter.

Motion Picture and Video Production

POSTED

DEADLINE

in about 1 month

Graphic Design and Collateral ProductionThis subcontract for Graphic Design and Collateral Production supports prime contractors working on projects for the New York State Department of Agriculture and Markets. The scope of work involves the creation of diverse visual assets and physical marketing materials, including web designs, print advertisements, and direct marketing pieces. Key deliverables encompass artwork, layouts, typography, and photostats, with a specific requirement for physical collateral intended for use at fairgrounds and the delivery of final print-ready digital files. The contractor is expected to utilize Adobe Creative Suite and high-resolution printing equipment to meet production standards. This opportunity falls under NAICS code 541430 and is associated with the state of New York. Interested parties should note the response deadline of December 1, 2026.

Graphic Design Services

POSTED

DEADLINE

in about 1 month

Agricultural Fairgrounds Advertising, Promotion, and Education Program

Solicitation # 2139891

The 2027 Agricultural Fairgrounds Advertising, Promotion, and Education Program is a grant initiative administered by the New York State Department of Agriculture and Markets to increase public participation in and appreciation of county and local fairs. With a total available budget of 550,000 dollars, the program provides individual awards of up to 11,000 dollars to eligible agricultural and horticultural corporations or county extension service associations that sponsor annual fairs and receive premium reimbursements under Article 24 of the New York State Agriculture and Markets Law. Funding is designated for traditional marketing, such as print and radio ads, digital marketing efforts including social media and email campaigns, and educational projects aimed at increasing public understanding of the state's agricultural economy. The contract period runs from January 1, 2027, to October 1, 2027, with a submission deadline for work plans and budgets by July 1, 2027. Financial administration allows for an advance payment of up to 50 percent of the award, while 10 percent of the total contract amount is withheld until the satisfactory completion of work and approval of the final report. Applicants must be registered in the State Financial System Vendor Portal to be eligible. The agreement is subject to standard New York State contract clauses, including requirements for prevailing wage rates, workers compensation insurance, and compliance with the Omnibus Procurement Act of 1992.

POSTED

DEADLINE

MARKETING AND ADVERTISING FOR NEW YORK STATE COUNTY AND LOCAL FAIRS

Solicitation # 2140295

The New York State Department of Agriculture and Markets is seeking a single contractor to develop and execute a comprehensive, multi-faceted marketing and advertising campaign to increase attendance and participation at county and local agricultural fairs across the state. The selected contractor will be responsible for conducting research to determine effective messaging, identifying target regional media markets, implementing advertising activities, and promoting the benefits of exhibiting. Key goals include expanding the geographic reach of attendees, increasing the diversity of patron demographics, and delivering an impactful campaign within a short timeframe before and during the fair season. The contract is valued at 1,000,000 dollars, with an advertising plan due within 60 days of the award and a post-campaign report due within 60 days of the campaign's conclusion. To be eligible, contractors must have at least five consecutive years of experience in the advertising industry and annual billings of 750,000 dollars or more for at least two of those years. The award will be based on a best-value determination, with the technical proposal weighted at 80 percent and the cost proposal at 20 percent. The Department has established a 30 percent MWBE participation goal, split equally between Minority-owned and Women-owned Business Enterprises. Proposals must be submitted by December 1, 2026, in three separately labeled and sealed envelopes, including required certifications, a technical proposal, and a cost proposal. In the event of a tie or close score, finalists may be required to provide an in-person Creative Concept Pitch in Albany, New York.

POSTED

DEADLINE

in about 1 month

Youth Outreach and Marketing CampaignThe Youth Outreach and Marketing Campaign is a subcontract with the NYS Department of Agriculture and Markets focused on performing marketing and promotional activities for grant recipients. The primary objective is to develop and execute strategic campaigns designed to increase registration and participation in fair programs among youth and their guardians. The selected provider will utilize graphic design software, print media, and social media advertising tools to deliver a comprehensive campaign. Success will be measured by the overall social media reach and the resulting increase in program registrations. The response deadline for this opportunity is December 1, 2026.

Advertising Agencies

POSTED

DEADLINE

in about 1 month

Agricultural Education & Curriculum DevelopmentThis subcontract for Agricultural Education and Curriculum Development supports grant recipients of the NYS Department of Agriculture and Markets. The selected provider will be responsible for creating educational content and delivering programming designed to increase awareness of agriculture and domestic arts among youth attendees. Key deliverables include the development of educational curricula, the delivery of presentations, and the organization of guided learning experiences at fairs. Qualified candidates must possess specialized expertise in agriculture or domestic arts and are required to undergo youth background checks. The project involves the use of specific educational materials and presentation tools to effectively communicate the curriculum. Interested parties should note the response deadline of December 1, 2026, for this initiative categorized under NAICS code 611710.

Educational Support Services

POSTED

DEADLINE

in about 1 month

Ready to Pursue This Opportunity?

Get AI-powered intelligence on this solicitation and the ones like it

Every page of the solicitation package shredded into a compliance breakdown

AI-powered matching based on your capabilities and past performance

Competitor and incumbent history on the requirement

Automated alerts on amendments, Q&A deadlines, and award

Join 750+ contractors already using CLEATUS