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MARKETING AND ADVERTISING FOR NEW YORK STATE COUNTY AND LOCAL FAIRS

Active
2140295State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

New York → NYS Department of Agriculture & Markets

NAICS

N/A

Place of Performance

NY, USA

Set-Aside

NONE

Documents

9

Marketing and Advertising for New York State County and Local Fairs (RFP0422)

PDF, High priority: read this first7 pages · rfp
High

RFP0422 Attachment 1 - Cost Proposal Form

XLSX, High priority: read this first4 pages · specifications
High

RFP0422 Exhibit 2 - Insurance Requirements

PDF, High priority: read this first4 pages · specifications
High

RFP0422 Exhibit 3 - Sample NYS AGM Contract

PDF, High priority: read this first23 pages · contract-document
High

RFP0422 - Marketing and Advertising for New York State County and Local Fairs

PDF, High priority: read this first33 pages · rfp
High

RFP0422 - Required Forms & Certifications: NYS County and Local Fairs Marketing

PDF, High priority: read this first37 pages · supporting-documents
High

Ad-2140295.pdf

PDF

Ad-2140295.pdf

PDF

Ad-2140295.pdf

PDF

AI Contract Breakdown

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Timeline

PhaseSolicitation
Posted

Solicitation

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyNew York → NYS Department of Agriculture & Markets
Contacts2 people available
OfficeN/A
Organization / AgencyNew York → NYS Department of Agriculture & Markets
Office AddressN/A
Contacts
John RossContract Management Specialist
contact@example.gov
+1 (555) 000-0000
John RossContract Management Specialist
contact@example.gov
+1 (555) 000-0000

Full Description

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The mission of the county and local fairs is to assist in showcasing the agricultural products, practices, history and traditions of the state. In addition to agricultural competitions and exhibitions, these county and local fairs offer different attractions, often including a Midway, a diverse selection of foods, musical acts, exhibits, and demonstrations. The Department seeks to develop a multi-faceted marketing campaign to gain consumer attention and help increase attendance and participation at agricultural fairs across the state. The purpose of this RFP is to retain one contractor to provide a comprehensive marketing and advertising campaign for county and local fairs. The successful contractor will be expected to:A. Conduct research to determine the most effective messaging to increase attendance at county and local fairs statewide.B. Identify the regional media markets to target as part of a statewide campaign to increase attendance to county and local fairs.C. Implement marketing and advertising activities informed by tasks A and B above to increase attendance to county and local fairs.D. Communicate the benefits of being an exhibitor at county and local fairs and direct potential exhibitors to fair entry information.RFP0422Page 5 of 33E. Expand the ability of county and local fairs to attract attendees from a larger geographic radius.F. Increase the diversity of patron demographics attending county and local fairs.G. Develop and deliver an impactful campaign within a short timeframe before and during the county and local fairs season. RFP Publication in Contract Reporter: October 27, 2026Deadline for Submission of Written Questions: November 10, 2026, by 3:00 p.m. (local time)Last Update of answers or issuance of RFP Addenda posted in the Contract Reporter no later than: November 20, 2026Deadline for Submission of Proposals: December 1, 2026, by 3:00 p.m. (local time)Bid Opening: December 7, 2026 Business enterprises awarded an identical or substantially similar procurement contract within the past five years: RFP0382 C012765- Dixon Schwabl Advertising Inc. Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00%

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