This Solicitation opportunity from Government of Canada was posted on June 27, 2023. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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2SLGBTQI+ Anti-Stigma Awareness Marketing Campaign

Closed

P2400057International

Submission Closed06/27/2023, 10:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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AI Contract Overview

Women and Gender Equality Canada is seeking a qualified contractor to develop and implement a 2SLGBTQI+ Anti-Stigma awareness marketing campaign. The initiative aims to reduce discrimination and break down stereotypes by engaging targeted segments of the Canadian population and debunking disinformation. To ensure an inclusive approach aligned with Gender-Based Analysis Plus, the contractor must collaborate with organizations representing diverse and equity-deserving groups, including Indigenous, Black, racialized, and disabled community members. This competitive contract is limited to Canadian goods and services and is open to fifteen invited suppliers. The initial term runs from the date of award until March 31, 2024, with an irrevocable option for the government to extend the agreement for up to three additional one-year periods. There are no security requirements for this project, and it falls under several international and domestic trade agreements.

General Info

Contractor to develop a 2SLGBTQI+ anti-stigma marketing campaign for Women and Gender Equality Canada.

Agency

Government of Canada → Women and Gender Equality Canada

NAICS

541810 - Advertising Agencies

Place of Performance

*Gatineau, CAN

Set-Aside

NONE

Documents

No documents available

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Timeline

PhaseClosed

PostedJun 27

Solicitation

Response DeadlineJun 27

Deadline has passed

Submission Closed

06/27/2023, 10:00:00 AM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Women and Gender Equality Canada

Contacts1 person available

OfficeN/A

Organization / AgencyGovernment of Canada → Women and Gender Equality Canada

Office AddressN/A

Contacts

Kevin RodriguesPoint of Contact

contact@example.gov

+1 (555) 000-0000

Full Description

2SLGBTQI+ Anti-Stigma Awareness Marketing Campaign (P2400057) This requirement is for: Women and Gender Equality Canada The intent is to issue a competitive contract with task authorizations. The following Suppliers have been invited to submit a proposal: 1. Accurate Design & Communications Inc. 2. ADHOME Creative Inc. 3. Banfield-Seguin Ltd. 4. Cossette 5. Créatif Tux Inc./ Tux Creative Inc. 6. Feast Interactive 7. Fleishman Hillard High Road 8. Human Contact 9. J. Walter Thompson Co. Ltd. 10. M5 Marketing Communications 11. Media Profile Inc. 12. Ogilvie Montreal Inc. 13. Publicis 14. Sid Lee Inc. 15. Zerotrillion Ltd. Description of the Requirement: Women and Gender Equality Canada (WAGE) is seeking a qualified contractor to develop, manage, and implement a 2SLGBTQI+ Anti-Stigma awareness marketing campaign aimed at targeted segments of people in Canada. The purpose of the campaign is to raise awareness of the stigma faced by members of 2SLGBTQI+ communities in Canada and encourage Canadians to play an active role in reducing that stigma. The ultimate objective of this contract is to develop and implement a marketing and awareness campaign aimed at targeted segments of people in Canada. The broad purpose of the campaign is to engage a targeted segment of people in Canada to help foster a 2SLGBTQI+ inclusive future. More specifically, the campaign should enhance inclusion and break down underlying and long-standing stigma and discrimination against 2SLGBTQI+ communities through a multi-pronged approach that deconstructs stereotypes and influences positive change. The campaign should address hateful propaganda and debunk disinformation targeting 2SLGBTQI+ communities. To execute this approach optimally, the Contractor will be asked to collect and incorporate the input of organizations who work with members of 2SLGBTQI+ communities, including those who specifically work with community members who are Indigenous, Black, racialized, immigrant, people from a rural or remote area, and people with disabilities, and/or people from other equity-deserving communities. Calling upon the expertise of such individuals will help to identify, engage, and amplify diverse voices, supporting the Department’s mandate to promote a better understanding of the intersection of sex and gender with other identity factors (e.g., race, national and ethnic origin, Indigenous origin or identity, age, sexual orientation, socioeconomic condition, place of residence and disability). This approach will further align with the Government of Canada’s gender and diversity lens known as Gender-Based Analysis Plus (GBA Plus). Security Requirement: There is no security requirement. Canadian Content: The requirement is limited to Canadian goods and services. Applicable Trade Agreements: • Canadian Free Trade Agreement (CFTA) • Canada-Chile Free Trade Agreement (CCFTA) • Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) • Canada-Colombia Free Trade Agreement (CColFTA) • Canada-European Union Comprehensive Economic and Trade Agreement (CETA) • Canada-Honduras Free Trade Agreement (CHFTA) • Canada-Korea Free Trade Agreement (CKFTA) • Canada-Panama Free trade agreement (CPanFTA) • Canada-Peru Free Trade Agreement (CPFTA) • Canada-UK Trade Continuity Agreement (Canada-UK TCA) • Canada-Ukraine Free Trade Agreement (CUFTA) • World Trade Organization Agreement on Government Procurement (WTO-AGP) Proposed period of contract: The proposed period of contract shall be from contract award to March 31, 2024. Option to Extend the Contract: The Contractor grants to Canada the irrevocable option to extend the term of the Contract by up to three (3) additional one-year periods under the same conditions. Inquiries: Inquiries regarding this RFP requirement must be submitted to the Contracting Authority named above. Request for Proposal (RFP) documents will be e-mailed directly from the Contracting Authority to the Identified Suppliers who are being invited to bid on this requirement. BIDDERS ARE ADVISED THAT “CanadaBuys” IS NOT RESPONSIBLE FOR THE DISTRIBUTION OF SOLICITATION DOCUMENTS. The Crown retains the right to negotiate with any supplier on any procurement. Documents may be submitted in either official language.

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