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Advanced User Segmentation & Cohort Analysis

Active
Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The contract titled Advanced User Segmentation & Cohort Analysis seeks to develop dynamic user segments leveraging behavior patterns, demographic data, device type, and journey stage to enable precise targeting for product improvements and analytical reporting. The work will focus on creating adaptive cohort models that evolve with user interactions, supporting data-driven decisions across departments by identifying high-impact user groups and their specific needs. This subcontract falls under NAICS code 541611 and is issued by the Department of the Treasury under its Departmental Offices, with performance expected to occur in Washington. The solicitation was posted on July 6, 2026, with a response deadline of July 20, 2026, and is designated as a subcontract without a specific set-aside classification. The effort aims to enhance reporting capabilities and operational responsiveness by transforming raw user data into actionable insights, enabling more effective engagement strategies and resource allocation. All submissions must align with the Treasury’s data governance and analytical standards, and while no point of contact is listed, details can be accessed via the provided SAM.gov link.

General Info

Develop dynamic user segments using behavior and demographic data for Treasury’s data-driven targeting and reporting.

Agency

Department Of The Treasury → Departmental OfficesView Agency

NAICS

541611 - Administrative Management and General Management Consulting ServicesView NAICS

Place of Performance

Washington, DC, USA

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

Posted

subcontract

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyDepartment Of The Treasury → Departmental Offices
ContactsNo contacts available
OfficeN/A
Organization / Agency
Department Of The Treasury → Departmental Offices
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Office AddressN/A
ContactsNo contact information available

Full Description

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Development of dynamic user segments based on behavior, demographics, device type, and journey stage to support targeted improvements and reporting.

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