Advertising Services for AFRC Recruiters

This sole-source contract awards Blaine Warren Advertising the responsibility for managing and operating the Air Force Reserve Command Recruitment Advertising Program. The contractor is required to provide all necessary personnel, equipment, tools, materials, and supervision to maintain services at Robins AFB, Georgia. This short-term bridge contract runs from July 1, 2016, through December 31, 2016, consisting of an initial four-month term with two one-month option periods, ensuring continuity of operations while a competitive five-year contract is solicited and negotiated. The acquisition was conducted as a Request for Proposal under the authority of FAR 6.302-1, citing Blaine Warren Advertising as the only responsible source capable of continuing services without a disruptive orientation period. The contract structure follows an IDIQ format utilizing a combination of firm-fixed-price and cost-plus-fixed-fee pricing arrangements. The project falls under NAICS code 541810 and was managed by the contracting office at Robins Air Force Base.