This Government Contract opportunity from Department Of Defense was posted on October 3, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
AL Recruiting and Retention GEO Fence Advertising
Contract Overview
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Contract W912JA-24-P-0035 was awarded to Performance First Media LLC, located in New Orleans, Louisiana, for the amount of 49,976.00 dollars. This firm-fixed price contract supports the Alabama Army National Guard Recruiting and Retention Battalion in Montgomery, Alabama, by providing specialized geo-fencing digital advertising services. The project falls under NAICS code 541890 and was designated as a 100 percent set-aside for Women-Owned Small Businesses. The scope of work involves implementing a targeted marketing campaign to generate leads among individuals aged 17 to 34. Key technical requirements include the establishment of pinpoint geographical boundaries, conversion zone tracking, address geofencing, and the provision of dashboard analytics. The contractor is responsible for collaborating with the agency to optimize the budget through target audience research and the development of creative assets to meet specific impression goals.
General Info
Contract Value
$49,976Place of Performance
Montgomery, AL, 36109, USASet-Aside
Awardee
PERFORMANCE FIRST MEDIA LLCAward Issued Date
Documents
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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