Brand Development & Website Redesign for the Andrew Young School of Policy Studies

This procurement involves establishing a contractual partnership with a qualified vendor to provide comprehensive brand development and website redesign services for the Andrew Young School of Policy Studies at Georgia State University. The project aims to define a distinctive brand identity aligned with the school's mission, values, and impact, while ensuring consistency with Georgia State University's overarching branding. The new website will function as a dynamic, user-friendly platform designed to improve engagement with prospective students, faculty, alumni, donors, and other stakeholders, serving as a scalable digital framework that can be extended to other colleges within the university. The solicitation, issued under the authority of the State Purchasing Act, is posted as an electronic Request for Proposals (eRFP) with a response deadline of April 22, 2025. The contract size is estimated to range between $200,000 and $500,000, indicating a significant scope of work likely involving phased deliverables covering brand positioning, digital identity, and website development. The project will be performed within Georgia, with the primary point of contact being Karmen Milton at Georgia State University. The procurement aligns with NAICS code 541511, which pertains to custom computer programming services, emphasizing the technical and strategic nature of the services required. The contract aims to foster a strategic partnership that enhances the school's visibility and digital presence, supporting its broader institutional goals.