Brand Identity & Creative Asset Development
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The contract involves the design and ongoing maintenance of the Resiliency Florida brand, focusing on creating and managing various brand elements such as logos, visual guidelines, marketing materials, and digital assets to be used statewide. This work supports the Department of Education in Florida and falls under the NAICS code 541810, which relates to advertising agencies. The contract is classified as a subcontract and was publicly posted on November 14, 2025, with a response deadline set for November 19, 2026. This engagement emphasizes a comprehensive approach to brand identity and creative asset development, ensuring consistency and quality in all visual and marketing communications related to Resiliency Florida. The scope includes updating and preserving branding standards to enhance statewide recognition and engagement. While specific office or performance locations are not detailed, the deliverables are expected to serve the entire state, facilitating coordinated marketing efforts through well-defined visual guidelines and digital content.
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FL, USASet-Aside
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