Brand Positioning & Creative Development

The City of Oshkosh is seeking a subcontractor to develop comprehensive brand messaging, thematic frameworks, and a cohesive visual identity that reflects the city’s unique character and appeals specifically to out-of-state professionals. This engagement requires the creation of a full suite of creative assets including ad copy, social media templates, and both print and digital content designed to elevate Oshkosh’s public image and attract talent from outside Wisconsin. The project demands alignment with established city branding guidelines while innovating to resonate with a demographic outside the local market. The contract is categorized under NAICS code 541810, indicating services related to advertising and related services, and is posted with a response deadline of August 21, 2026. Although no solicitation number is provided, interested parties can access details via the vendor portal link. The work will be performed in support of the City of Oshkosh’s broader economic and population growth objectives, with deliverables expected to be strategically crafted for broad digital and traditional media channels. No set-aside designation or specific office location is indicated, but the award will be managed directly by the city’s internal team.