Marketing and Talent Attraction Services - "Onboard to Oshkosh" Talent Recruitment Program

The City of Oshkosh, Wisconsin, is soliciting proposals for a comprehensive marketing and talent attraction campaign to support the Onboard to Oshkosh Relocation Initiative, aiming to position the city as a desirable destination for out-of-state households. The selected firm will be responsible for developing a strategic campaign that increases awareness of relocation incentives, targets qualified applicants earning at least $55,000 annually, and drives applications through integrated marketing efforts including digital advertising, social media, earned media, and community partner outreach. The project has a fixed budget of $20,000 funded by the Wisconsin Economic Development Corporation grant and requires the contractor to deliver a full suite of assets including a messaging framework, creative package, website recommendations, community partner toolkit, and performance measurement plan—all in editable source file formats that become the sole property of the City upon completion. Proposals must demonstrate strong qualifications, a clear understanding of the project’s objectives, and a well-structured approach that leverages existing city branding and grant requirements. Proposals are due by 4:00 p.m. on August 21, 2026, and must be submitted as a single high-resolution PDF via email to the City’s designated point of contact, Hannah Schueler. Evaluation will be conducted on a best-value trade-off basis, weighing qualifications, understanding of the scope, proposal quality, related project experience, and proposed cost without being obligated to select the lowest bidder. The contractor must clearly delineate between base services covered by the $20,000 budget and any optional or future-phase services. There are no formal FAR clauses, socioeconomic set-asides, or entity identification requirements mandated, and no physical packaging or delivery terms apply since all deliverables are digital. The City reserves the right to reject any or all proposals, negotiate with alternate respondents, and proceed with selection without reissuing the solicitation. Contract execution is anticipated for mid-September 2026, with performance to be completed remotely, centered on strategic development rather than in-person presence, all aligned to meet the goals of the city’s economic development objectives in Wisconsin.