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Paid Media Strategic Planning Services

Open

International

Response Deadline11/17/2026, 04:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Paid Media Strategic Planning Services with Destination Canada involves the high-level development of global paid media strategies and annual planning for leisure travel and business events. The selected contractor will be responsible for creating strategic frameworks, identifying target audiences, and developing media maps to ensure paid media goals are fully integrated within the broader marketing ecosystem. Key deliverables include the Annual Paid Media Strategy and detailed Project Briefs. The project requires deep expertise in global media landscapes and audience intelligence specifically tailored to the tourism sector. This opportunity is managed by the Government of Canada and is open for responses until November 17, 2026. Performance of the contract is global in scope, supporting the agency's international marketing objectives.

General Info

Subcontract for Destination Canada providing global paid media strategic planning and annual frameworks.

Agency

Government of Canada → Destination Canada

NAICS

541613 - Marketing Consulting Services

Place of Performance

World, CAN

Set-Aside

NONE

Documents

This scope was carved out of DC-2026-PO-04.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

NRFP - Global Paid Media Agency

AI Contract Breakdown

Uniform Contract Format

No documents to break down

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Timeline

PostedNov 5

subcontract

Response DeadlineNov 17

Submission deadline

Response Deadline

11/17/2026, 04:00:00 PM UTCin 12 days

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Organization & Contact Information

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AgencyGovernment of Canada → Destination Canada

ContactsNo contacts available

OfficeN/A

Organization / AgencyGovernment of Canada → Destination Canada

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs high-level development of global paid media strategies and annual planning for prime contractors on Destination Canada leisure travel and business events projects. Develops strategic frameworks, identifies target audiences, and creates media maps to align paid media goals with the marketing ecosystem. Requires expertise in global media landscapes and tourism sector audience intelligence. Delivers the Annual Paid Media Strategy and Project Briefs.

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