Global Media Buying and Placement

This subcontract for Global Media Buying and Placement supports Destination Canada by executing media placements across digital, print, and broadcast channels. The selected provider is responsible for negotiating rates, managing media budgets, and overseeing transactional relationships with global media vendors. A critical requirement of the contract is the ability to handle pass-through expenses without markup, necessitating a partner with established global vendor relationships. The scope of work culminates in the delivery of executed media placements and detailed placement reports. This global initiative is managed under NAICS code 541810 for the Government of Canada. Interested parties must adhere to the response deadline of November 17, 2026, for this worldwide performance opportunity.