Justice and Attorney General Advertising Services Competition

Request for Expression of InterestJustice and Attorney General Advertising Services CompetitionNovember 2026 The Government of Saskatchewan is seeking an experienced advertising partner to provide communications and marketing services for the Ministry of Justice and Attorney General and the Saskatchewan Firearms Secretariat. The Ministry is looking for a firm to provide a full range of services with an emphasis on developing creative messaging and visuals, media placement, project production and management, and evaluation. Experience developing messaging for complex issues such as interpersonal violence, addictions, mental health, firearms safety, and familiarity with the justice system, as well as current and emerging trends in this area, are considered assets. Interested suppliers must demonstrate professional experience in:- strategic planning for province-wide awareness campaigns, including digital and traditional media;- increasing public awareness and understanding of societal issues and government services through strong, strategic creative content;- working on highly sensitive, complex and potentially controversial topics where public trust and reputational considerations are essential; and- finding creative ways to deliver targeted communications to under-represented or at-risk populations. Suppliers must also demonstrate a willingness to learn more about the nuances and complexities of the justice system in Saskatchewan, and an awareness of the sensitivities inherent in communicating on these issues. Companies interested in pursuing this account should submit a brief letter of intent (not exceeding two pages). The letter should specifically articulate why your experience and capabilities relative to the criteria above make your firm the best choice for this account. Please include two client references who can speak to your ability in the criteria above.
If you are interested in this opportunity and would like more information about the account, please email [email protected] and you will receive a copy of the RFP. Companies interested in pursuing this account should submit a brief letter of intent (not exceeding two pages). The letter should specifically articulate why your experience and capabilities relative to the criteria above make your firm the best choice for this account. Please include two client references who can speak to your ability in the criteria above. Also, bidding firms must identify any intent to use subcontractors and include a description of the scope of services. From the responses, a shortlist of firms will be developed. These firms will be asked to prepare a proposal and may be asked to demonstrate their capability in an in-person presentation to a selection panel. Bidding suppliers must immediately disclose to Communications Services, Executive Council any actual or potential conflict of interest which currently exists or which may arise during the period of the competition. Bidding suppliers who are not registered with Communications Services must begin the registration process prior to submitting a letter of intent. Registration forms can be found online. Letters of intent should be marked Ministry of Justice and Attorney General Advertising Services Competition and must be received by email to [email protected] no later than 11:00 a.m. Saskatchewan time, November 10, 2026.