Paid Media Performance Analytics & Optimization

The Paid Media Performance Analytics and Optimization subcontract for Destination Canada involves providing technical monitoring, analysis, and optimization for active paid media campaigns. The selected provider will be responsible for gathering audience intelligence signals, conducting A/B testing, and performing real-time adjustments to media spend to maximize return on investment. Key deliverables include detailed performance reports and optimization logs, requiring a high level of proficiency in data analytics frameworks and performance intelligence tools. This opportunity is categorized under NAICS code 541613 and is managed by the Government of Canada. The project is global in scope with a place of performance listed as Canada. Interested parties must submit their responses by the deadline of November 17, 2026, following the posting date of November 5, 2026.