Campaign Strategy & Consulting

The contract seeks a small business to develop and refine a comprehensive digital marketing strategy aimed at achieving a three-year enrollment target of 1,000 participants for a program under the National Institutes of Health. The work involves designing audience targeting frameworks, crafting compelling messaging across digital channels, and establishing measurable key performance indicators to track progress and optimize outcomes. The effort must align with federal guidelines and demonstrate a clear pathway to scalable, data-driven results that support the agency’s enrollment goals. This subcontract is a total small business set-aside under the SBA program, exclusively available to small businesses as defined by NAICS code 541611, which covers management consulting services. Performance is to be conducted in Bethesda, Maryland, with a response deadline of July 27, 2026. The posting date is July 20, 2026, and the award will be made by the Department of Health and Human Services through its Office of the Assistant Secretary for Legislation, with no specified point of contact listed in the public record. Interested bidders must ensure full compliance with SBA size standards and submit proposals prior to the deadline to be considered.