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CineMedia Advertisement

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W50S7Y-26-Q-0001Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The Kansas Air National Guard Recruiting office intends to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for advertising partnership services in Wichita, Kansas. This small business set-aside requirement, categorized under NAICS code 541810 for advertising agencies, aims to reach highly engaged localized demographics, specifically targeting individuals aged 18 to 30. The campaign will utilize 30-second commercial spots played on screens prior to movies at Gold CPT, Regal, and Gold Regal theaters to effectively reach collegiate and high school-aged applicants within the state. National Cinemedia LLC has been identified as the sole source for this requirement because the company holds exclusive, legally binding multimedia rights agreements for all advertising and communications at the three specified Wichita theaters. This exclusivity makes competing for the contract both legally and logistically impossible for other vendors. The anticipated award date is on or about September 21, 2026, under solicitation number W50S7Y-26-Q-0001, with the Department of Defense serving as the parent agency.

General Info

Sole-source advertising contract with National Cinemedia LLC for Kansas Air National Guard recruiting.

Agency

Department Of Defense → W7M9 Uspfo Activity Ksang 190View Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Wichita, KS, USA

Set-Aside

SBA

Documents

(0)

No documents available

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Timeline

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Organization & Contact Information

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AgencyDepartment Of Defense → W7M9 Uspfo Activity Ksang 190
Contacts1 person available
OfficeTOPEKA, KS, 66619-1429, USA
Organization / Agency
Department Of Defense → W7M9 Uspfo Activity Ksang 190
View Agency Profile
Office AddressTOPEKA, KS, 66619-1429, USA
Contacts
Joseph Weber
contact@example.gov
+1 (555) 000-0000

Full Description

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POC: Terry Anderson Contracting Officer


Small Business set-a-side


NAICS Code: 541810 – Advertising Agencies


Size Standard: $25M


PSC: R701 – Support-Management : Advertising


This is a Notice of Intent to award a firm-fixed-price, sole-source contract to National Cinemedia LLC for the provision of ADVERTISING PARTNERSHIP for movie theater advertising in Wichita KS, on or about 21 September 2026.


The advertising campaign is specifically designed to target the localized recruiting demographics by playing 30 second spots to run on screen prior movies at Gold CPT, Regal and Gold Regal theatres in Wichita KS.


Kansas Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate & high school-aged demographics (e.g., ages 18-30) within the state of Kansas. To achieve this, the agency requires direct integration into the high school age applicants.


The agency's requirement is to target the specific, highly localized audience through their skills and activities and makes competing this requirement legally and logistically impossible. National Cinemedia LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all advertising and communications for the three movie theatres in Wichita KS.  

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