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This Solicitation opportunity from Virginia was posted on September 2, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

RFP 2026-01: Lexington, Buena Vista, and Rockbridge Tourism Mktg AOR

Closed
RFP-126138State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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Multnomah County

POSTED

5 days ago

DEADLINE

in about 2 months

AI Contract Overview

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Lexington, Buena Vista & Rockbridge Tourism is seeking a qualified Agency of Record to provide integrated destination marketing and strategic direction to drive visitation, overnight stays, and economic impact. The selected firm will act as an extension of the tourism team, leading strategic planning, creative development, campaign execution, and analytics. Key deliverables include a comprehensive regional branding effort and a website redesign and replatforming project, both of which are intended to run concurrently. The contract is anticipated to begin in November 2026 and requires compliance with the Virginia Public Procurement Act and WCAG 2.1 Level AA accessibility standards. Proposals are due by September 9, 2026, via the eVA portal and are evaluated based on tourism industry experience (25%), project team qualifications (20%), budget and timeline (20%), and tourism data and analytics expertise (5%). While the FY27 paid advertising and media budget is capped at 225,000 dollars, the agency must provide separate pricing for professional services, place branding, and website redesign. The prime agency remains fully responsible for all deliverables and the management of any approved subcontractors.

General Info

RFP-126138 seeks a marketing agency for Rockbridge Area Tourism by September 2, 2026.

Place of Performance

and Rockbridge County Virginia, VA, USA

Set-Aside

NONE

Documents

3

Addendum No. 1 to Agency of Record RFP

PDF, High priority: read this firstamendment
High

Lexington, Buena Vista, & Rockbridge Tourism Agency of Record RFP Q&A

PDF, High priority: read this firstq-and-a
High

Lexington, Buena Vista & Rockbridge Tourism RFP: Agency of Record

PDF, High priority: read this firstrfp
High

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Timeline

1 update
PhaseClosed
Posted

Solicitation

Notice updated

Response deadline changed from Sep 2, 2026 to Sep 9, 2026. The notice description changed.

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyVirginia → Central Shenandoah Planning District Commission
Contacts1 person available
OfficeN/A

Full Description

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Lexington, Buena Vista & Rockbridge Tourism is issuing this Request for Proposal to solicit proposals from qualified firms with substantial experience in destination marketing and the visitor economy to serve as the Agency of Record to Tourism. Firms must demonstrate their experience in developing and implementing integrated marketing, advertising, branding, digital marketing, content development, and media strategies that drive visitation, overnight stays, visitor spending, and tourism-related economic impact. The selected firm will provide strategic direction to ensure the regional brand is properly conveyed across all programs and channels.

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