This Solicitation opportunity from Virginia was posted on September 2, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
RFP 2026-01: Lexington, Buena Vista, and Rockbridge Tourism Mktg AOR
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
Lexington, Buena Vista & Rockbridge Tourism is seeking a qualified Agency of Record to provide integrated destination marketing and strategic direction to drive visitation, overnight stays, and economic impact. The selected firm will act as an extension of the tourism team, leading strategic planning, creative development, campaign execution, and analytics. Key deliverables include a comprehensive regional branding effort and a website redesign and replatforming project, both of which are intended to run concurrently. The contract is anticipated to begin in November 2026 and requires compliance with the Virginia Public Procurement Act and WCAG 2.1 Level AA accessibility standards. Proposals are due by September 9, 2026, via the eVA portal and are evaluated based on tourism industry experience (25%), project team qualifications (20%), budget and timeline (20%), and tourism data and analytics expertise (5%). While the FY27 paid advertising and media budget is capped at 225,000 dollars, the agency must provide separate pricing for professional services, place branding, and website redesign. The prime agency remains fully responsible for all deliverables and the management of any approved subcontractors.
General Info
Place of Performance
and Rockbridge County Virginia, VA, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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