Community Based Strategies to Improve Outreach and Optimize Enrollment of Latino and Limited English Proficient Populations in Medicaid and Affordable Insurance Exchanges

The contract seeks strategies aimed at enhancing outreach and enrollment efforts specifically targeting Latino populations and individuals with limited English proficiency in Medicaid and Affordable Insurance Exchanges. Its primary focus is to develop community-based approaches to increase awareness and facilitate access to health coverage options for these underserved groups. The solicitation was issued as a sources-sought notice in July 2012, indicating an interest in gathering information from potential vendors or partners capable of addressing the unique barriers faced by these populations in obtaining insurance. The contract emphasizes collaboration with communities to optimize enrollment processes and improve communication tailored to cultural and linguistic needs. While specific agency details and location of performance are not provided, the point of contact is Randy O. Barry, reachable by phone or email, suggesting a centralized coordination for this initiative. The effort aligns with broader public health objectives to ensure equitable access to health insurance coverage and reduce disparities among marginalized groups.