Content Strategy & Migration

The contract requires the strategic audit, restructuring, and full migration of existing city content to a new website, with a strong emphasis on improving clarity, optimizing for search engines, adhering to plain language standards, and establishing a logical, user-friendly information architecture. All content must be reviewed for accuracy, relevance, and alignment with public communication goals, ensuring that residents can easily find and understand critical services and information. The work demands expertise in web content management, SEO best practices, and content governance to transform outdated or inconsistent materials into a cohesive, accessible digital experience. This is a subcontract under the agency name Purchasing for the State of Connecticut, with a NAICS code of 541611 indicating professional, scientific, and technical services related to management consulting. The solicitation was posted on July 17, 2026, and responses are due by August 7, 2026. While specific performance location and point of contact details are not provided, the work will involve substantial collaboration with city stakeholders to ensure the migrated content reflects current policies and community needs. The project’s success hinges on a methodical approach to content inventory, restructuring, and technical execution to deliver a modern, compliant, and intuitive website experience.