Conversion Rate Optimization (CRO) & A/B Testing

The contract focuses on optimizing conversion rates within the admissions funnel by designing and analyzing A/B tests for landing pages and user flows, with the goal of enhancing applicant engagement and increasing enrollment outcomes. The work entails conducting data-driven experiments to identify friction points in the user journey, implementing iterative improvements based on test results, and delivering actionable insights to refine digital experiences across key touchpoints in the admissions process. The contractor is expected to apply industry-standard CRO methodologies, leverage analytics tools, and maintain rigorous experimental controls to ensure valid and reliable findings. This is a subcontract under the NAICS code 541890 for other scientific and technical consulting services, solicited by the University of Houston through the Texas SmartBuy portal, with a posted date of July 30, 2026, and a deadline for responses on August 20, 2026. The place of performance and organizational details are unspecified, and no set-aside provisions or point of contact information is provided. Interested parties must submit proposals before the stated deadline to be considered for award, with all work expected to directly support the university’s objective of improving admissions efficiency and conversion metrics through evidence-based digital optimization.