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This Subcontract opportunity from Texas was posted on July 30, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Conversion Rate Optimization (CRO) & A/B Testing

Closed
State & Local

Contract Overview

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NAICS: 541890
SLED
Public Outreach and Stakeholder Engagement ServicesThe contract seeks to engage a contractor to facilitate public comment periods, community meetings, and outreach campaigns as part of the reevaluation process for the Total Risk Framework (TRF) under the California Pesticide Regulation program. The work will focus on ensuring robust stakeholder engagement by designing and implementing strategies that encourage meaningful public participation, gather diverse community input, and promote transparency throughout the regulatory review. The contractor will be responsible for organizing and managing events and communications that reach affected populations, including underserved and historically marginalized communities, to inform and incorporate their feedback into the TRF reevaluation. This is a subcontract under the North American Industry Classification System code 541890, which covers other scientific and technical consulting services. The contract was posted on June 29, 2026, and is administered by the California Department of Pesticide Regulation, with performance expected within the state of California. Although specific geographic details and point of contact information are not provided, all activities must align with California’s regulatory objectives and public engagement standards. The contract’s success hinges on the contractor's ability to build trust, ensure equitable access to participation, and deliver timely, accurate reporting on outreach outcomes to support informed decision-making.
California Pesticide Regulation, Department of

POSTED

4 months ago

DEADLINE

N/A

AI Contract Overview

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The contract focuses on optimizing conversion rates within the admissions funnel by designing and analyzing A/B tests for landing pages and user flows, with the goal of enhancing applicant engagement and increasing enrollment outcomes. The work entails conducting data-driven experiments to identify friction points in the user journey, implementing iterative improvements based on test results, and delivering actionable insights to refine digital experiences across key touchpoints in the admissions process. The contractor is expected to apply industry-standard CRO methodologies, leverage analytics tools, and maintain rigorous experimental controls to ensure valid and reliable findings. This is a subcontract under the NAICS code 541890 for other scientific and technical consulting services, solicited by the University of Houston through the Texas SmartBuy portal, with a posted date of July 30, 2026, and a deadline for responses on August 20, 2026. The place of performance and organizational details are unspecified, and no set-aside provisions or point of contact information is provided. Interested parties must submit proposals before the stated deadline to be considered for award, with all work expected to directly support the university’s objective of improving admissions efficiency and conversion metrics through evidence-based digital optimization.

General Info

Optimize admissions funnel via A/B testing to boost enrollment using data-driven CRO methods.

Agency

Texas → University of Houston

Place of Performance

TX, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP-730-UofH-3139.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyTexas → University of Houston
ContactsNo contacts available
OfficeN/A
Organization / Agency
Texas → University of Houston
Office AddressN/A
ContactsNo contact information available

Full Description

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Design and analyze A/B tests for landing pages and user flows to improve conversion rates in the admissions funnel.

Earlier notices in this NAICS code

Posted before this notice, open and closed

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