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Customer Pulse, Advertising and Marketing Evaluation

Awarded

TfL 96998International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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Transport for London has issued an award notice for contract TfL 96998, which focuses on the delivery of the Customer Pulse and Advertising and Marketing Evaluation programmes. The selected provider will be responsible for conducting comprehensive market research services, including online survey fieldwork, detailed data analysis, and the production of reporting and insights. The primary objective of this engagement is to accurately measure customer perceptions and behaviours while evaluating the overall effectiveness of marketing campaigns. This strategic initiative ensures that Transport for London can leverage data-driven insights to optimize its customer experience and advertising strategies.

General Info

TfL contract for market research, customer pulse surveys, and advertising effectiveness evaluation services.

Agency

Transport for London

Contract Value

$0

NAICS

N/A

Place of Performance

Not specified

Set-Aside

NONE

Awardee

Documents

0

No documents available

Documents will appear here when they are available.

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Timeline

PhaseAwarded

PostedNov 3

Award Notice

AwardedNov 4

Contract was awarded

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Organization & Contact Information

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AgencyTransport for London

Contacts1 person available

OfficeN/A

Organization / AgencyTransport for London

Office AddressN/A

Contacts

Lavinia Tidy-Jones

contact@example.gov

Full Description

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Provision of market research services to deliver TfL's Customer Pulse and Advertising & Marketing Evaluation programmes, including online survey fieldwork, data analysis, reporting and insight to measure customer perceptions, behaviours and the effectiveness of marketing campaigns.

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