This Combined Synopsis/Solicitation opportunity from Department Of Defense was posted on July 29, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Defense Commissary Agency (DeCA) Electronic Shelf Labels (ESL) Solution

Closed

HC108425R0005Federal

Submission Closed07/30/2025, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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POSTED

about 12 hours ago

DEADLINE

in 6 days

AI Contract Overview

This contract amendment pertains to the procurement of an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for the supply and support of brand-name Pricer Electronic Shelf Labels (ESLs) for the Defense Commissary Agency (DeCA). The contract aims to maintain and upgrade existing ESL systems deployed across DeCA’s domestic stores, including locations in Alaska and Hawaii, as well as supporting testing labs and future expansion to overseas stores. The scope encompasses hardware and software maintenance, licensing, and support for both legacy and future ESL solutions, ensuring seamless operation and support for various label types, including segmented and graphical ESLs. The period of performance spans a base year from October 1, 2025, to September 30, 2026, with four subsequent one-year options extending the contract through September 30, 2030. The amendment addresses questions received from potential offerors by updating the Performance Work Statement for clarification and adjusting the travel and other direct costs associated with CLIN x019 as detailed in the provided evaluation price document. Proposal submissions are due by July 16, 2025, and must include comprehensive company information, pricing, and completed solicitation forms, with awards based on proposal conformity, price, and authorized reseller status. The government has a minimum guarantee of $2,500, with the total volume of task orders subject to variation. This effort is managed by the Defense Information Technology Contracting Organization, with key contacts provided for inquiries and submission.

General Info

IDIQ contract for Pricer ESL maintenance and expansion, one-year base plus four option years.

Agency

Department Of Defense → It Contracting Division - PL84

Contract Value

$12,922,210.98

NAICS

541519 - Other Computer Related Services

Place of Performance

Fort Gregg Adams, VA, USA

Set-Aside

NONE

Awardee

INTERNATIONAL BUSINESS MACHINES CORPORATION

Award Issued Date

10/27/2025, 12:00:00 AM UTC

Documents

842470639 DeCA ESL Solution Proposal Template

197 pages · rfp

High

842470639 DeCA ESL Solution Proposal Template

117 pages · rfp

High

AMD 0005 Questions and Answers - HC108425R0005

1 page · q-and-a

High

DISA DeCA ESL Solution - Total Evaluated Price Template

117 pages · proposal-template

High

HC108425R0005 Amendment 0001 Questions and Answers

1 page · amendment

High

HC108425R0005 Amendment 01 - DeCA ESL RFP

23 pages · amendment

High

HC108425R0005 DeCA ESL RFP

141 pages · rfp

High

HC108425R0005 DeCA ESL RFP Amendment 02

2 pages · amendment

High

HC108425R0005 DeCA ESL RFP Amendment 03

2 pages · amendment

High

HC108425R0005 DeCA ESL RFP Amendment 04

61 pages · amendment

High

HC108425R0005 DeCA ESL RFP Amendment 04 Conformed

152 pages · amendment

High

HC108425R0005 DeCA ESL RFP Amendment 05

23 pages · amendment

High

JA25-051 Electronic Shelf Labels Solution J&A

8 pages · justification-and-authorization

High

DeCA Store Locations and Sizes

24 pages · specifications

Low

ESL Product List

6 pages · pricing-list

Low

HC108425R0005 Amendment 0004 Questions and Answers

1 page · q-and-a

Low

AI Contract Breakdown

Uniform Contract Format

Contract not broken down yet

CLEATUS splits the solicitation into Uniform Contract Format (UCF) sections: scope, pricing, deliverables, and evaluation criteria.

Timeline

5 updates

PhaseClosed

PostedJun 18

Combined Synopsis

Notice updatedJul 7

The notice description changed.

Notice updatedJul 16

Response deadline changed from Jul 16, 2025 to Jul 23, 2025. The notice description changed.

Notice updatedJul 23

Response deadline changed from Jul 23, 2025 to Jul 28, 2025. The notice description changed.

Notice updatedJul 24

The notice description changed.

Notice updatedJul 29

Response deadline changed from Jul 28, 2025 to Jul 30, 2025. The notice description changed.

Response DeadlineJul 30

Deadline has passed

Submission Closed

07/30/2025, 08:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → It Contracting Division - PL84

Contacts2 people available

OfficeSCOTT AFB, IL, 62225-5406, USA

Organization / AgencyDepartment Of Defense → It Contracting Division - PL84

Office AddressSCOTT AFB, IL, 62225-5406, USA

Contacts

Kristen Abbott

Terri Rollins

Full Description

AMD 0005 - The purpose of this amendment is to consolidate and answer additional questions received as illustrated in attached AMD 0005 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statement (PWS) to provide clarification of the questions proposed. Extend the proposal due date to July 30, 2025 at 3:00PM Central Standard Time. AMD 0004 - The purpose of this amendment is to answer additional questions received as illustrated in attached AMD 0004 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statement (PWS), Quality Assurance Surveillance Plan (QASP), and Attachment 2, Total Evaluated Price ESL AMD04 to provide clarification as a result of the questions proposed. Add CLINs X020-X023 in the base and all option periods. Update the title and description of CLINs X002-X004, X006, X008-X010, X014 and X018 in the base and all option periods. Update FAR 52.212-2, Technical Approach Factor. The proposal due date remains unchanged. AMD 0003 - The purpose of this amendment is to extend the proposal due date to July 28, 2025 at 3:00PM Central Standard Time AMD 0002 - The purpose of this amendment is to extend the proposal due date to July 23, 2025 at 3:00PM Central Standard Time. AMD 0001 - The purpose of this amendment is to answer questions received as illustrated in attached AMD 0001 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statemement (PWS) to provide clarification as a result of the questions proposed. Update the Travel/Other Direct Costs (ODC) plug numbers for CLIN x019 as illustrated in "Attachment 2, Total Evaluated Price ESL AMD01". The proposal due date remains unchanged. The Defense Information Technology Contracting Organization (DITCO) intends to award an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for brand-name, Pricer Electronic Shelf Labels solution in support of the Defense Commissary Agency (DeCA). The procurement will be awarded as a firm-fixed price, single award IDIQ to an authorized reseller of Pricer. The IDIQ period of performance will include a 1-year base period, with four 1-year option periods. Base period: October 1, 2025 - September 30, 2026 Option Period 1: October 1, 2026 - September 30, 2027 Option Period 2: October 1, 2027 - September 30, 2028 Option Period 3: October 1, 2028 - September 30, 2029 Option Period 4: October 1, 2029 - September 30, 2030 Scope: The scope of this effort is to maintain and upgrade the legacy ESL solution deployed at DeCA's CONUS store locations, including Alaska and Hawaii, the DeCA Test Lab (DLT), and third-party test labs supporting the agency, as well as to provide an avenue for the expansion and support of ESLs to OCONUS store locations. DeCA utilizes both segmented and graphical ESLs in our stores which require simultaneous support of both types of labels, as well as support for future creation of templates to support the various labels. The contractor must maintain all annual hardware maintenance, software licenses, and support of the existing ESL infrastructure for previously purchased proprietary, commercial off-the-shelf, brand-name Pricer ESL software and hardware, other third-party software and hardware such as Windows Operating Systems, and the web-based ordering site of ESL related hardware and equipment already integrated within DeCA's infrastructure avoiding any disruption to this mission critical function. Additionally, this effort will support the eventual expansion of the Pricer ESL solution to DeCA's OCONUS store locations. The ESL contractor shall provide a development, test, and integration environment to fully support DeCA's test and production environments. This requirement is intended to ensure that DeCA's legacy mission critical business solutions continue to support the agency's legacy global operations for ESLs. Proposals are being requested from all authorized resellers of Pricer ESLs, and a written solicitation is provided as an attachment to this notice. Award will be made on the basis of proposals conforming to the RFP, price submission, and being an authorized reseller. The Government estimates but does not guarantee that the volume of task orders through this IDIQ will be at the ceiling level specified at award. The Government is obligated only to the extent of authorized task orders actually made under this IDIQ with a minimum guarantee of $2,500. Further information on submission of proposals is provided throughout this document. Please see the attached solicitation and redacted Justification and Approval (J&A) for details on information that must be included with the proposal. Offerors must fill in blocks 30(a), (b), and (c) on page 1 of the solicitation. The CLIN amounts starting on page 3 also need to be completed, the Contractor POC information on page 118, as well as the applicable clauses. Please complete the attached solicitation in its entirety, as well as Attachments 1 and 2, and return to Ms. Kristen Abbott, kristen.m.abbott2.civ@mail.mil, (667) 890-9652 for consideration for award. Responses are due by July 16, 2025 at 3:00PM CST. Please provide your company's business size, CAGE code, UEI number, and a point of contact.