Design and Implementation of H-2 Visa Anti Fraud Campaign

The U.S. Embassy San Salvador is soliciting proposals for the design, production, and implementation of a three-month multimedia national campaign to prevent H-2 visa fraud in El Salvador, running from November 3, 2026, to February 15, 2027, with a pause from December 15 to December 31, 2026. The campaign must promote awareness of legitimate U.S. work pathways, deter fraudulent activities, reinforce the embassy as the authoritative information source, and expose criminal networks using the tagline “Stop, question, verify.” The total budget is capped at $100,000, allocated as $95,000 for campaign development and $5,000 for a post-campaign metrics and validation study. Offerors must submit proposals via email to PintoAM@state.gov by 10:00 a.m. EST on September 4, 2026, using the SF-1449 form with complete pricing, representations, certifications, and SAM registration. Evaluation will prioritize demonstrated experience in strategic communication, bilingual Spanish-English capacity, multimedia production expertise, understanding of H-2 visa processes, and the quality of three to five creative concepts aligned with FY2025 strategic goals. Deliverables include a campaign strategy document, multimedia assets (video, radio, print, digital), a media plan with monthly reports, and a final evaluation report due March 15, 2027. Performance will be measured by audience reach, engagement, effectiveness of verification tools, and quality metrics, including no more than one customer complaint per month, monitored through a Quality Assurance and Surveillance Plan. Contractors must be registered in SAM with a valid UEI, comply with all U.S. Embassy security protocols and El Salvador’s local laws, obtain necessary operating authorizations, and maintain a permanent business presence in El Salvador or establish one within 30 days of award. Key personnel must be bilingual, and past performance references from the last five years are required. Invoicing must be submitted exclusively through the MY GRANTS portal, and contract administration is overseen by the General Services Office in San Salvador, with the Contracting Officer Venkatesh Ramachandran and Supervisory Consular Specialist as the designated COR. The contract is firm-fixed-price with no options, extensions, or cost overruns permitted.