Digital Advertising Campaign Management

The contract entails the comprehensive management of paid digital advertising campaigns across platforms such as Google Ads and major social media channels, with the primary objective of reaching international travelers and increasing awareness of U.S. agricultural declaration requirements. The work involves end-to-end campaign planning, execution, and continuous optimization to maximize reach, engagement, and compliance-driven actions among overseas audiences. The effort is focused on targeted messaging that educates travelers on regulatory obligations before entering the country, aligning with the broader mission of the Department of Agriculture to safeguard U.S. agriculture from invasive pests and diseases. This is a subcontract under NAICS code 541810 for advertising services, issued by the Texas office of the Department of Agriculture. The solicitation was posted on June 23, 2026, and responses are due by July 23, 2026. While the exact location of performance is unspecified, the campaigns are intended to influence travelers globally, with no geographic restrictions on ad delivery. The contract does not indicate a set-aside status or specific small business preferences, and all work must be executed in alignment with federal outreach standards and digital advertising best practices to ensure clarity, accuracy, and effectiveness in conveying critical agricultural compliance information.