Digital Marketing and Enrollment Management Services for Prospective Student Recruitment and Admissions Lifecycle Support

The contract involves providing comprehensive digital marketing and enrollment management services to support North Carolina A&T State University’s prospective student recruitment and admissions lifecycle. The vendor is expected to develop and execute multi-channel campaigns, including creative assets and targeted outreach, with an emphasis on measurable results through trackable metrics such as impressions, clicks, conversions, and application completions. The scope includes strategy development, campaign implementation across various digital platforms, regular performance reporting, and ongoing optimization, all aimed at increasing enrollment figures. The contract emphasizes performance-based deliverables, with a focus on innovative approaches, scalability, and knowledge transfer, to complement existing recruitment efforts. The agreement is governed primarily by North Carolina state procurement laws and the General Terms and Conditions incorporated by reference, with no specific federal FAR clauses referenced. It has a three-year initial term starting from contract execution, with options for renewal for up to two additional one-year periods and potential extensions upon mutual agreement. The contract requires vendors to submit detailed certifications and attachments, including financial stability, HUB participation, and business classifications, and mandates compliance with laws such as E-Verify and non-collusion. Payment will be made upon delivery and acceptance of services, with invoices submitted directly to the agency. The procurement process involves a weighted evaluation of technical merit (most heavily weighted), cost, and additional value, with awards based on best value using a trade-off approach. Proposal submissions are strictly via the Bonfire portal, with detailed instructions on required documentation, submission deadlines, and the importance of monitoring for any addenda.