This Solicitation opportunity from Georgia was posted on April 16, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Digital Marketing/Development

Closed

BatesRST04162024State & Local

Submission Closed04/30/2024, 05:00:00 PM EDT

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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Solicitation # 202609149

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CMO

POSTED

2 days ago

DEADLINE

in 28 days

AI Contract Overview

The contract focuses on establishing a comprehensive digital marketing infrastructure for KIPP Metro Atlanta Schools, aiming to enhance their development and supporter engagement efforts. It involves inventorying existing digital assets, customizing and optimizing the database platform for campaign management, audience segmentation, and tracking performance metrics. Additionally, the project includes developing supporter personas and mapping content strategies to effectively communicate KIPP’s story through high-quality videos, photos, and digital imagery tailored to various audience segments. A key component is reviewing and improving the organization’s website content, messaging, and technical specifications to ensure seamless supporter interactions and alignment with donor insights. The strategy also explores digital acquisition methods such as list rentals, paid advertising, and partnerships to expand the supporter database. Overall, the contract emphasizes building a data-driven, persona-focused digital marketing foundation to support KIPP’s development objectives and foster stronger supporter relationships.

General Info

Agency

Georgia → Kipp Metro Atlanta Schools

NAICS

541810 - Advertising Agencies

Place of Performance

GA, USA

Set-Aside

NONE

Documents

rfp

High

AI Contract Breakdown

Uniform Contract Format

Timeline

1 update

PhaseClosed

PostedApr 16

Solicitation

Notice updatedApr 16

Solicitation number changed from 55403 KIPP PE-55403-NONST-2024-000000005 to PE-55403-NONST-2024-000000005.

Response DeadlineApr 30

Deadline has passed

Submission Closed

04/30/2024, 05:00:00 PM EDT

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Organization & Contact Information

AgencyGeorgia → Kipp Metro Atlanta Schools

Contacts1 person available

OfficeN/A

Organization / AgencyGeorgia → Kipp Metro Atlanta Schools

Office AddressN/A

Contacts

Torrey Bates

Full Description

Database Strategy & Set-up April ¿ To build the foundation for KIPP¿s digital marketing strategy including but not limited to:
Inventory digital assets Customize KIPP¿s database platform developing processes for campaign organization and database best practices. Set goals and metrics for tracking in the database platform, including audience segmentation process
KIPP Development/ Supporter Website Advice Development of hypothetical digital journeys for a full range of supporter personas and types. Full review of content and messaging on the website and recommendations for revisions for alignment with prospective donor insights. Audit of technical specifications and design implications to support smooth and efficient interactions for KIPP¿s potential supporters between marketing tactics and your digital properties.
Digital Acquisition Strategy Exploring strategies to expand the database, including renting lists / co-ops, paid ads on key sites aligned with target segments, possible partnerships with like-minded organizations, and more to source prospects.
Persona-Driven Content Development & Mapping Review the collection to ensure KIPP has a variety of high-quality videos (of various lengths and styles), photos (with a variety of subjects), and other digital imagery. Determine which assets best tell KIPP¿s story in a way that is consistent with Development objectives (not just Enrollment) / 3/Map content to different audience segments, or personas, according to what might resonate best with them Identify gaps in digital assets and develop a content strategy for deploying, testing, and refining content to be used in digital marketing

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