Advertising and Marketing Services

The State of Maine, through the Maine Emergency Management Agency (MEMA), is soliciting proposals for advertising and marketing services to develop, produce, and distribute a statewide public awareness campaign. The campaign focuses on emergency preparedness, disaster resilience, and public safety messaging, with the primary goal of maximizing reach and frequency among Maine residents while ensuring the efficient use of public funds. The resulting contract will be for an initial 12-month term, with the possibility of two renewal periods based on performance and funding. Proposals will be evaluated on a 100-point scale based on best value, with weights assigned to proposed services (45 points), organization qualifications and experience (30 points), and cost (25 points). Bidders must submit a fixed cost for one calendar year and provide a comprehensive set of documentation, including a responsible bidder certification, qualifications and experience form, a cost proposal, and a certificate of insurance. All deliverables must adhere to strict state IT policies and accessibility standards, including the Americans with Disabilities Act and the requirement for video captioning. Submissions must be uploaded via the VSS portal in PDF format, with a maximum file size of 15MB per document.