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Digital Media Planning & Strategy

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract opportunity for Tacoma Community College focuses on Digital Media Planning and Strategy. The selected provider will support prime contractors by developing paid digital media strategies, conducting audience targeting, and offering data-driven recommendations based on emerging technologies. Key deliverables include comprehensive strategic media plans and detailed audience targeting maps, with a preference for candidates possessing experience in higher education marketing. The solicitation was posted on October 14, 2026, with a response deadline of November 3, 2026. Classified under NAICS code 541613, the work will be performed across multiple counties. Interested parties can find further details through the Washington state vendor portal.

General Info

Digital media planning and strategy subcontract for Tacoma Community College higher education marketing.

Place of Performance

Multiple Counties, WA, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP27001.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

TCC Digital Media Planning & Buying Partner

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Organization & Contact Information

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AgencyWashington → Tacoma Community College
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs strategic media planning and audience targeting for prime contractors on Tacoma Community College digital media projects. Develops paid digital media strategies, conducts audience strategy and targeting, and provides recommendations based on emerging technologies and data analysis. Higher education marketing experience preferred. Delivers strategic media plans and audience targeting maps.

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Same NAICS industry code

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Same awarding agency

NAICS: 541830
SLED
TCC Digital Media Planning & Buying Partner
Solicitation # RFP27001
Tacoma Community College is soliciting proposals under RFP27001 to secure a preferred strategic partner for digital media planning, buying, management, optimization, and reporting services. The primary objective is to execute multifaceted digital campaigns to increase student enrollment within a competitive higher education market. The scope is strictly limited to media placement and management; integrated creative services and the production of social media ads are explicitly excluded. The contract has an all-in budget of 300,000 dollars, covering both media buys and agency fees, with an estimated performance period from December 4, 2026, to December 3, 2028, and a possible six-month extension. Eligible firms must be licensed to do business in Washington State and possess at least 10 years of experience as an agency, with the President, Owner, or CEO also requiring 10 years of experience. Proposals are due by November 3, 2026, and must be submitted as PDFs via email to Jean Sullivan. Award selection is based on a 100-point scale, weighted toward the technical proposal (50 percent), management proposal (30 percent), and cost (20 percent). Successful contractors must provide comprehensive insurance coverage, including Commercial General Liability, Business Auto, and Employers Liability, each with minimum limits of 1,000,000 dollars. Payment terms require a 30-day processing period, though the college notes potential delays due to high volume in its Financial Services office.
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POSTED

12 days ago

DEADLINE

in 8 days
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