TCC Digital Media Planning & Buying Partner

Tacoma Community College is soliciting proposals under RFP27001 to secure a preferred strategic partner for digital media planning, buying, management, optimization, and reporting services. The primary objective is to execute multifaceted digital campaigns to increase student enrollment within a competitive higher education market. The scope is strictly limited to media placement and management; integrated creative services and the production of social media ads are explicitly excluded. The contract has an all-in budget of 300,000 dollars, covering both media buys and agency fees, with an estimated performance period from December 4, 2026, to December 3, 2028, and a possible six-month extension. Eligible firms must be licensed to do business in Washington State and possess at least 10 years of experience as an agency, with the President, Owner, or CEO also requiring 10 years of experience. Proposals are due by November 3, 2026, and must be submitted as PDFs via email to Jean Sullivan. Award selection is based on a 100-point scale, weighted toward the technical proposal (50 percent), management proposal (30 percent), and cost (20 percent). Successful contractors must provide comprehensive insurance coverage, including Commercial General Liability, Business Auto, and Employers Liability, each with minimum limits of 1,000,000 dollars. Payment terms require a 30-day processing period, though the college notes potential delays due to high volume in its Financial Services office.